This is the step where we configure the metrics that Experiments tracks to identify how the visitor’s behavior has been affected by the variant content displayed to them. For this experiment we want to track how many people add the product to their cart.

To do this, click on the Goal button to open the goal configuration panel. This displays the goal configuration panel.

Goal configuration panel

From here you can select from the pre-defined commerce metrics as well as create a custom goal. Even if you do not select the pre-defined commerce metrics, the information is still gathered and can be added to the displayed results at a later stage. For this experiment we shall include all of the commerce metrics.

You can choose either Add to Cart or Conversion from the commerce metrics or one of your custom goals as your primary goal. For this experiment we shall select Add to Cart.

Click Save to save these goals and close the goal configuration panel.