This page displays information about all of the completed experiments. Experiments are considered completed when they have gone past their scheduled stop date and time or when they have been manually stopped by a user.
Completed Experiments page
Completed experiments that have since been deleted are not displayed on this screen.
The experiments displayed on this page are sorted by the date and time they completed, with the most recently completed experiments displayed first.
The following information for each experiment is displayed on this page:
Experiment Name: This is the name of the experiment. Clicking on the name brings you to the Configuration screen for that experiment.
Visitors: This is a count of the number of visitors who participated in the experiment.
Primary Goal: This is the name of the primary goal for the experiment.
Modified: This is the date and time of the last time the experiment was modified, along with the username of the person who made the modification.
Percentage Improvement for Primary Goal: This figure compares how often the primary goal occurs in the variant against how often the primary goal compares in the control for the experiment. If the primary goal has occurred more often in the variant than in the control, this figure is green. If the primary goal has occurred the same number of times in the variant as in the control, the figure is black. If the primary goal has occurred less often in the variant than in the control, the figure is red.
Confidence Level for Primary Goal: This figure shows the statistical significance level for the primary goal in the variant for the experiment. A traffic-light system is in place to indicate how close to statistical significance the result is for this goal. A value of 84% or lower is displayed in red, 85%-94% is displayed in yellow, and 95% or above is displayed in green.
You can refresh the information displayed on this screen by clicking on the Refresh icon at the top of the page.
You can delete a completed experiment by clicking on the Delete icon for the experiment you wish to delete.
