You can view the results of an experiment by clicking on the experiment name either in the Completed Experiments or In Progress Experiments pages, or by clicking on the Results button on the Experiment Configuration page.

This opens the Experiment Configuration screen with the Results panel on display.

The top panel on the results panel displays the current status of the experiment. It informs you whether the experiment is currently in progress and, if not, whether a future schedule is in place to re-run the experiment.

If the experiment is currently in progress it also displays the Start Date and scheduled End Date for the experiment.

If the experiment has been re-scheduled it also displays the re-scheduled Start Date and End Date for the experiment.

The second panel allows you to customize which commerce metrics are included in the results displayed. Click on the button in this panel to display a dropdown box that shows which custom goals and commerce metrics are displayed in the results panel. You can add or remove any of the commerce metrics by clicking on the tick box for that metric. All commerce metrics with a tick in the box are displayed in the results panel. Once you have selected which commerce metrics to display, click on the Save button to save your selection. This refreshes the result panel to include or exclude commerce metrics based on your selection.

This panel also allows you to decide whether to display results in terms of visitors or visits by clicking on the Visitor Segmentation dropdown and making your choice.

The third panel displays the data gathered by the experiment. The data in this panel is separated into the control and variant paths. It shows the total number of visitors who participated in the experiment, which is then broken down into how many participated on the control path and how many participated on the variant path. It also displays the traffic allocation settings for the control and for each variant in the experiment.

The following data is displayed for any custom goals defined for the experiment, and for the Add to Cart and Conversion commerce metrics:

The results for the Average Order Value and Revenue per Visitor commerce metric are segmented by the currency in which the transaction occurred to ensure consistency in the comparisons. There is a separate entry for these metrics for each currency that was used when placing an order during the experiment.

The results for the Average Order Value commerce metric contains the following data:

If you have chosen Visitor from the Visitor Segmentation dropdown, the results for the Revenue per Visitor commerce metric contains the following data:

If you have chosen Visit from the Visitor Segmentation dropdown, the results for the Revenue per Visit commerce metric contains the following data:

If the experiment is currently in progress you can refresh the result set by clicking on the Refresh icon in the Results panel.

The results sets for any previous executions of the experiment are displayed as an accordion view ordered by End Date with the most recent result set at the top of the list. You can expand or collapse these result sets by clicking on the chevron beside the start and end dates for the result set. Expanding a result set will display the result data for that execution of the experiment.


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