The integration of Oracle Commerce Cloud and Oracle Responsys targets support for the following customer commerce activity:
Welcome: Communicate with newly registered customers to enhance their relationship with the merchant.
Win Back: Communicate with customers who have not created any new orders in a significant period of time. The message to the customer can be tailored to include a Commerce Cloud promotion to encourage them to return to the website.
Milestone: Using Commerce Cloud profile data, communicate with customers based on personal milestones such as their birthday or the anniversary of their registration date.
Abandoned Cart: Communicate with customers who added items to their shopping cart and then left the website without purchasing the items they placed in the cart. The message to the customer can be tailored to include a Commerce Cloud promotion to encourage them to return to the website.
This document provides instructions on how to set up an integration between Commerce Cloud and Responsys so that Commerce Cloud information is automatically passed to Responsys ensuring that the supported marketing campaigns are always based on current shopper activity. This document provides instructions on the following topics:
How to download the Integration Cloud Service Integration Flows.
How to configure and set up the Integration Cloud Service Integration Flows.
How to setup the connection to Responsys.
How to set up the required data tables in Responsys.
How to setup the connection to Commerce Cloud.
How to configure the webhooks to trigger the integration flows.
How to use the abandoned cart functionality supported by the integration.
