You can create a new Oracle Responsys program by selecting the profile list used for the Oracle Commerce Cloud integration. This program must start with a custom event followed by an email campaign that leads to the end of the program. You can see how the program should be configured in Figure 1.

Fig 1: Configure the abandoned cart program

The abandon custom event must listen to a specific event name that is passed by Commerce Cloud in the API call that triggers this program. You must select CC_Abandoned_Cart from the Listen for custom event type drop-down menu.

Commerce Cloud passes a set of dynamic variables to the program through the API call. These dynamic variables must be specified for the program using the Settings configuration options.

Fig 2: Select which dynamic variables to track

You must then associate a specific email campaign with the Send email campaign activity.

Fig 3: Associate an email campaign with the send email campaign activity

You should use the Email Message Designer to specify the personalization rules used by the email campaign associated with the email widget. You can do this using Responsys Personalization Language (RPL).

Figure 4 shows a sample HTML code using RPL to personalize the email message based on the dynamic variables passed by Commerce Cloud to the abandoned cart program.

Note: This sample code is provided for guidance only and should not be directly copied as it will not work with your integration.

Fig 4: Example RPL code to personalize the abandoned cart email

When you create the email using RPL you can see a preview of the email message rendered with some default personalization values.

For more information on using the Email Message Designer functionality, please refer to your Oracle Responsys documentation.