Overview of Oracle Master Data Management Applications

This chapter provides a brief overview of Oracle Master Data Management Applications, including master file descriptions, modules, and product components. It includes the following topics:

Oracle Master Data Management Applications

Oracle Master Data Management Applications provide a platform that creates and maintains the master record for an organization’s enterprise-wide customer information. They consist of the following master file modules:

Oracle Customer Hub (UCM)
Oracle Activity Hub
Oracle Marketing Hub
Oracle Sales Hub
Oracle Service Hub
Oracle Field Service Hub
Oracle Privacy Management Policy Hub
Oracle Higher Education Constituent Hub

Oracle Customer Hub (UCM) is the base module on which all other master file modules build. These modules add extended enterprise-wide information capabilities. Oracle Customer Hub (UCM) module consists of a set of Siebel CRM data-model tables that store customer data. The other modules extend this concept to hold additional marketing, sales, and service data. They are part of Oracle’s Master Data Management family of applications. For information about Oracle Master Data Management Applications, see About Oracle Master Data Management Applications Modules.

When Oracle Master Data Management Applications are used to maintain master records of an organization’s data, one or more of the modules interact with back-office systems and Oracle’s Siebel Business Applications deployments. They provide a unified data set for an organization’s multiple channels, lines of business, and applications.

Oracle Customer Hub Add-on B2B

Oracle Customer Hub Add-on B2B for Siebel CRM and Oracle E-Business Suite is a bundle that includes two components:

Oracle Customer Hub B2B. If you are licensed for Oracle Customer Hub B2B, then your use of the bundled programs is defined in your license order. Your use is limited to the component that you are licensed for, and you do not have rights to use Oracle Customer Data Hub.
Oracle Customer Data Hub. If you are licensed for Oracle Customer Data Hub, then your use is limited to the component that you are licensed for, and you do not have rights to use Oracle Customer Hub B2B.

Oracle Customer Hub B2C

Oracle Customer Hub Business-to-Consumer (B2C) is a bundle that includes two components:

Oracle Customer Hub B2C. If you are licensed for Oracle Customer Hub B2C, then your use of the bundled programs is defined in your license order. Your use is limited to the component that you are licensed for, and you do not have rights to use Oracle Customer Data Hub.
Oracle Customer Data Hub. If you are licensed for Oracle Customer Data Hub, then your use is limited to the component that you are licensed for, and you do not have rights to use Oracle Customer Hub B2C.

Oracle Customer Hub Data Steward

Oracle Customer Hub Data Steward is a product that includes two components:

Oracle Customer Data Steward. If you are licensed for Oracle Customer Hub Data Steward, each user has a right to use Oracle Customer Hub Data Steward and Oracle Customer Data Librarian. Your use is limited to the component that you are licensed for, and you do not have rights to use Oracle Customer Data Librarian.
Oracle Customer Data Librarian. If you are licensed for Oracle Customer Data Librarian, then your use is limited to the component that you are licensed for, and you do not have rights to use Oracle Customer Hub Data Steward.

About Oracle Master Data Management Applications Modules

Oracle Master Data Management Applications include the base module, Oracle Customer Hub (UCM), and the following additional modules comprising various subsets of enterprise-wide customer related data:

Oracle Customer Hub (UCM)

Oracle Customer Hub (UCM) is configured to store a clean and unified profile for enterprise customers, partners, and prospects. Traditional customer data, such as accounts, contacts, households, partners, prospects, and agent data is included as well as customer relationship information, address information, and asset information. Oracle Customer Hub (UCM) interacts within an enterprise architecture by integrating with key back-office systems to act as the master record for the customer-specific subset of an organization’s data.

Oracle Customer Hub (UCM) is based on the Siebel party data model. This model uses a single-party entity to represent organizations, positions, user lists, contacts, and employees and is implemented with Siebel extension tables. Each record of the party data model table can have complex hierarchical relationships with other parties.

Oracle Activity Hub

Oracle Activity Hub module is an application extension to Oracle Customer Hub (UCM) that stores additional customer information. This extension creates an extended profiling view of an organization’s customers. The key entities included with this module are activities, assets, notes, agreements, entitlements, billing accounts, demographic information, business profiles, customer preferences, credit profiles, activities history, and analytical and segmentation information.

Oracle Marketing Hub

Oracle Marketing Hub module is an application extension to Oracle Customer Hub (UCM) that stores an organization’s marketing information. This extension creates a central storage location for marketing efforts across an organization’s multiple channels and disparate systems. The key entities included with this module are campaigns, offers, and responses.

Oracle Sales Hub

Oracle Sales Hub module is an application extension to Oracle Customer Hub (UCM) that stores an organization’s sales information. This extension creates a central storage location for sales efforts across an organization’s multiple channels and disparate systems. The key entities included with this module are opportunities, opportunity products, competitors, decision issues, quotes, and orders.

Oracle Service Hub

Oracle Service Hub module is an application extension to Oracle Customer Hub (UCM) that stores an organization’s service information. This extension creates a central storage location for service efforts across an organization’s multiple channels and disparate systems. The key entities included with this module are: service requests, solutions, and account and policy details.

Oracle Field Service Hub

Oracle Field Service Hub module is an application extension to Oracle Customer Hub (UCM) that stores an organization’s field service information. This extension creates a central storage location for field service efforts across an organization’s multiple channels and disparate systems. The key entities included with this module are: field service activities, service agreements, asset management, invoices, inventory, repair, scheduling, and preventive maintenance.

Oracle Automotive Captive Finance Customer Hub

Oracle Automotive Captive Finance Customer Hub is a bundle of Oracle Customer Hub (UCM) products that together provide a customer hub solution for the automotive captive finance industry. For more information, see Oracle Automotive Captive Finance Customer Hub.

Oracle Case Hub

Oracle Case Hub is a bundle of Oracle Customer Hub (UCM) products that together provide a customer-hub solution where case management is the primary focus of the solution. For more information, see Oracle Case Hub.

Oracle Life Sciences Customer Hub

Oracle Life Sciences Customer Hub is a bundle of Oracle Customer Hub (UCM) products that together provide a customer-hub solution for the life sciences industry. For more information, see Oracle Life Sciences Customer Hub.

Privacy Management Policy Hub

The Privacy Management Policy Hub module is an application extension to Oracle Customer Hub (UCM) that creates a central storage location for privacy rules. For more information, see Configuring Oracle Customer Hub (UCM) Privacy Management.

Oracle Higher Education Constituent Hub

Oracle Higher Education Constituent Hub module provides for the needs of higher-education institutions, by maintaining a single source record of biographical and demographic data collected from many different legacy systems. For more information, see Configuring Oracle Higher Education Constituent Hub.

Product Components Included with Oracle Master Data Management Applications

Certain product components of Siebel Business Applications are included with Oracle Master Data Management Applications. They provide or add functionality to the master files. Only the Siebel Business Applications required to run Oracle Master Data Management Applications are included with the Oracle Master Data Management Applications base product. The following Siebel Business Applications are included with Oracle Master Data Management Applications:

Siebel Application Object Manager. Siebel Application Object Manager hosts the Business Objects layer and the Data Objects layer of Siebel Business Application. See Siebel System Administration Guide for more information.
Siebel Enterprise Application Integration (Siebel EAI). Siebel EAI provides components for integrating Siebel Business Applications with external applications and technologies. See Overview: Siebel Enterprise Application Integration for more information.
Siebel Enterprise Integration Manager (Siebel EIM). Siebel Enterprise Integration Manager manages the exchange of data between Siebel database tables and other back-office databases. Siebel Enterprise Integration Manager is used for bulk data imports, exports, merges, and deletions. See Siebel Enterprise Integration Manager Administration Guide for more information.
Siebel Business Process Designer. Siebel Business Process Designer is a customizable business application that enables you to design, manage, and enforce your business processes. It enables you to design complex workflow processes and automate the enforcement of business policies and procedures. See Siebel Business Process Framework: Workflow Guide for more information.
Siebel Entity Relationship Designer. Siebel Entity Relationship Designer is a visual design tool that enables you to create entity relationship diagrams (ERDs) to represent your business and then map the entities and relationships depicted in the diagram to objects in the Siebel Repository, such as business components, links, and joins. See Configuring Siebel Business Applications for more information.

Based on the software that you purchased, one or more of the following Siebel Business Applications might also be relevant to the implementation of Oracle Master Data Management Applications:

Siebel Replication Manager. Siebel Replication Manager distributes full schema and data replicas to support subordinate deployments of Siebel Business Applications. See Siebel Remote and Replication Manager Administration Guide for more information.
Siebel Business Rules Developer (HaleyAuthority). Siebel Business Rules Developer provides a platform for users to develop new or customize existing business rules for company-specific privacy management requirements. It is integrated into the Oracle Customer Hub (UCM) Privacy Management module. For more information, see Siebel Business Rules Administration Guide, version 8.1.
Siebel Assignment Manager. Siebel Assignment Manager distributes and assigns entities, such as opportunities or service requests to individuals, positions, or organizations. The entities are based on defined assignment rules. See Siebel Assignment Manager Administration Guide for more information.
Siebel Tools. Siebel Tools is an integrated development environment for configuring and customizing various aspects of Siebel Business Applications, including Data Layer, Object Layer, User Interface Layer, and publish and subscribe services. See Configuring Siebel Business Applications for more information.
Siebel Data Quality. Siebel Data Quality is a separately licensed item that assists enterprises by standardizing their contact, account, and prospect data by data matching and data cleansing. See 1515881.1 (Doc ID) Data Quality Guide for Oracle Customer Hub on My Oracle Support for more information.
Siebel Audit Trail. Siebel Audit Trail creates a history of the changes that have been made to various types of information in Siebel Business Applications. See Siebel Applications Administration Guide for more information.