Using data in Oracle Audience Segmentation
Oracle Audience Segmentation allows you to review, manage, and update your data as needed.
Data model
The data model comes with a default set of data objects and attributes that allow you to effectively manage your data.
If the default data model doesn't fully meet the needs of your organization, you can create custom data objects and attributes. Please note that before deciding to create new data objects and attributes, it is important to fully review the existing data model to ensure none of them can be reused.
Learn more about managing the data model:
Managing the Oracle Audience Segmentation data model
Learn about the default data model
Managing the visibility of data
Importing and exporting data
Oracle Audience Segmentation allows you to seamlessly transfer data.
Importing data
You can keep the data model up to date by creating and managing ingest jobs. You can configure these import tasks to your specific needs so that Oracle Audience Segmentation automatically runs these jobs on a regular schedule or they run manually as needed.
Exporting data
Export jobs allow you to send data objects and segments out of Oracle Audience Segmentation. Campaigns allow you to send segment data to marketing orchestration platforms for use in marketing campaigns.
Managing import and export jobs
Manage and monitor the jobs you create on the Data feeds and Jobs dashboard pages.
Learn more about importing and exporting data:
Publishing changes
Many changes you make in Oracle Audience Segmentation are pending until you publish them. Make sure you publish changes regularly so that your updates are implemented.
Learn more about Publishing changes.