Analyze audience performance
Audience Insight enables you to analyze audience performance, before and after you run marketing campaigns and programs.
With Audience Insight, you can analyze how your audiences perform, rather than campaigns. For example, you can analyze how your "Females in San Francisco" audience responded to your campaigns, rather than simply how your Spring campaigns have performed.
You can also look at how an audience performed in past campaigns, and use that to more effectively target audiences for future marketing campaigns and programs.
Next steps
Get started with Audience Insight
Design Audience Insight charts
Learn about Audience Reporting attributes