Simple Email
Important: Oracle Guided Campaigns is only available if you have purchased licenses.
For Standard and Enterprise Eloqua trims, you are entitled to 5 and 10 free licenses respectively. If you require additional licenses, please contact your account representative for more information.
The Simple Email tactic in Oracle Guided Campaigns allows you to create a single send that is suited to just an outgoing marketing email to a defined audience.
You can also drive responded contacts into a further campaign, program, or shared list if you require.
The below process steps will guide you through the creation process.
The Simple Email tactic has 5 steps in the guided process.
Audience
You should select the audience that you wish to send to.
This can be an existing segment in Oracle Eloqua, or you can create a new one for use.
If you wish to create a new audience, you can upload a .csv/.xls file to create a new audience. This will also create a segment in your Eloqua instance.
Learn more about Audiences in Oracle Guided Campaigns.
Emails
You should select the email that you wish to send out to your recipients.
If you need to create a new email, one can be created from an existing Eloqua template.
Learn more about Emails in Oracle Guided Campaigns.
Email delivery settings
This step allows you to alter the settings that will alter your email's send schedule or behavior.
If the audience is large, you can choose to break your email into smaller batches, or use scheduling options to ensure that your emails only go out on the days you require and during stated hours.
Learn more about Email Delivery Settings.
Follow-up action
At the completion of your email flow you can choose a follow-up action to be carried out on the contacts who responded to your campaign.
A response is defined by your Eloqua instance's Response Rules. Contact your Eloqua Administrator for more information on your response rules.
These are the actions you can choose from:
- Add to List: This allows you to add your contacts to a static list in Eloqua. This might be useful if you want to maintain a list of all contacts who have flown through your nurture campaign.
- Remove from List: This allows you to remove your contacts from a static list in Eloqua. This might be useful if you need to identify that an action has occurred against those contacts so they are no longer included in the list.
- Add to Campaign: This allows you to drive your contacts onto a further marketing campaign. This might be useful if you wish to push contacts into a subsequent nurture flow or marketing campaign
- Add to Program: This allows you to drive your contacts into a processing program in Eloqua. This might be useful if you want them to be moved into a data sanity program or a program to conduct Lead or Opportunity qualification.
Summary
This allows you to review your campaign and add your campaign start and end dates before publishing your send.
You should ensure that all the assets are correct and that there are no errors preventing publication
Learn more about the Campaign Summary.
Oracle Guided Campaigns Tactics