Creating WeChat messages
Important: The Oracle Eloqua WeChat app has been removed from the Oracle Cloud Marketplace and is no longer available for download. For customers with the app enabled, the app will remain active in its current form until December 1, 2022, after which the app will be sunset and no longer be available for use.
You can use the Message Gallery to create rich media messages to send to your WeChat followers. WeChat messages can have more than one article. Followers typically click the cover of each article and navigate to the article's initial page. The initial page contains rich text and media as well as a Read more link to navigate to an original page, such as an Eloqua landing page or your company's web portal.
For example, you can provide product summaries in an article's initial page and lead the WeChat follower to click Read more for detailed product information.
You can also create rich media messages in the WeChat platform and the Eloqua-WeChat Integrator app will synchronize them between the two platforms. However, some formatting may not be compatible so you should always re-edit messages that were created in the other platform.
To create a message using the Message Gallery:
- In Oracle Eloqua, click the cloud menu
icon on the right hand side to expand it. This menu is located on the My Eloqua Dashboard, the landing page editor, the email editor, and the campaign canvas. - Click WeChat Message Gallery.
The Eloqua-WeChat Integrator page is displayed.
- In the upper-right corner, click the user profile icon
and select a WeChat account from the list. - Click the new message button
. - Create your message.
- Each message can contain one or more articles up to a maximum of eight. Click + to add articles.
- Each article must have a title, an author, message content, and a cover image. You can use an existing image as your cover or upload a new one. Enhance your message content using rich text options.
- Enter an Original Page URL and select an Identifier. Followers will be directed to the transformed URL after they click the Read more link. The follower's click activity will be tracked and synchronized in Eloqua as long as you select one of the following identifier options (except for None):
Identifier Function Example URL transformations Record external activity? Web tracking and personalization on Eloqua landing page? None No change to URL. If you select this option, activity will not be tracked. Before: http://www.example.com/LP
After: http://www.example.com/LPNo No Eloqua ID Adds personalized URL (PURL) values as a suffix within the URL of Eloqua's landing page to allow web tracking and personalization. This option only works for an Eloqua landing page, which can find the follower's Eloqua ID based on their UnionID. This option will not work for a third-party website. Before: http://www.example.com/LP
After: http://www.example.com/LP/{PURLName}Yes Yes WeChat ID Adds an OpenID with a query string at the end of URL for the Eloqua landing page and the external landing page. However, if the follower's OpenID does not yet exist in Eloqua, their activity will not be captured. Before: http://www.example.com/LP
After: http://www.example.com/LP?open_id={openID}No Yes WeChat profile Add attributes at the end of the URL for the Eloqua landing page and the external landing page. Before: http://www.example.com/LP
After: http://www.example.com/LP?openid={openID}&nickname={nickname}
&country={country}&province={province}&city={city}Yes Yes - Check Enable comment to enable comments on WeChat articles sent by broadcast message mode. Only broadcast messages can be commented on no matter what configuration you specify on the WeChat platform or in Eloqua.
- All WeChat Users: Any WeChat user can comment on the article in the WeChat app. This is the default option.
- Only WeChat Followers: Only WeChat followers who already subscribed to your official account can comment on the article in the WeChat app.
Important: You must enable comments in the WeChat official account in order to enable them for the article.
To enable comments at the WeChat official account level:
To enable comments at the article level in the WeChat official account platform:
- Click Preview to review your message before saving.
- Click Save & Close.
- Send a test message:
- On the Messages tab, click the Preview icon
on the message you want to test send.
- Scan the QR code using the WeChat app on your mobile device. The message will be sent to your device. Each preview QR code will be refreshed and changed every 15 minutes.
- Review your message and make any necessary edits.
- On the Messages tab, click the Preview icon
Your messages will be available in the WeChat Message Sender action on the campaign canvas. Learn about sending WeChat messages.