Note: Dynamic content and field merges both use Oracle Eloqua data to determine the output of content. Field merges display Oracle Eloqua data directly, whereas dynamic content uses the data to determine which version of the content to display. It is also worth noting that field merges can be included in dynamic content.
As your audience builds over time, you’ll need to keep your marketing materials diversified, and your content personalized for potential customers. To help with this, Oracle Eloqua allows you to create dynamic content: customer-specific content that changes depending on who is viewing it. When used effectively, dynamic content makes your email and landing page assets more flexible by adapting to the preferences, location, or other relevant contact information tied to the recipient.
Dynamic content is conditional. As you create alternate versions of content for an asset, you also set the criteria as to who sees which version of that content. The result is a more versatile asset, with fewer overall assets to manage in your library. Instead of sending out 5 different-yet-similar email advertisements to different groups, you can create 5 different versions of an advertisement and place it in one sent email, thus reducing file management and clutter.