Activating a lead scoring model
After you activate a lead scoring model, Oracle Eloqua scores all your contacts. After initially scoring a contact, the contact is scored whenever the following occurs:
- Immediately after the contact's profile changes or the contact performs an activity used by the lead scoring model.
- Immediately after uploading an external activity that the contact is associated with.
Note: The time it takes to score your contacts depends on the number of contacts. After you activate a lead scoring model, you cannot change it until it is deactivated.
After you activate your lead scoring model, you should continuously re-evaluate your scoring model. Use feedback from your key stakeholders to determine whether lead scores accurately reflect lead quality.
Before you activate a lead scoring model:
- Ensure you configured the weightings of the profile and engagement criteria. See Configuring profile criteria and Configuring engagement criteria.
- If necessary, configure the thresholds for profile and engagement scores. See Configuring the thresholds for profile and engagement scores.
- Preview the lead scoring model to ensure contacts are scored as expected. To preview the model, click Actions, and then click Preview. Search for contacts that you know should achieve certain scores and validate their preview scores. You can preview the lead score for up to 10 contacts.
To activate the lead scoring model:
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With the lead scoring model open, click Actions, then click Activate.
A dialog prompts you to verify the activation and how to score contacts.
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Do one of the following:
- To score all contacts using this model, click Score all contacts and click Activate.
- To score only new contacts or contacts with new activity, click Score new contacts and existing contacts with activity since last deactivation and click Activate. This option applies if you are reactivating a model and can save processing time.
Oracle Eloqua activates the lead scoring model and the status changes to Active. To deactivate a lead scoring model, click Actions, then click Deactivate.
Enterprise: 30
Standard: 15
Basic: 1
Once you have reached the limit for your Eloqua instance, you will not be able activate anymore lead scoring models until you have deactivated an active model.
You will be able to see how many lead scoring models you have active and allotted to your instance in the lead scoring launchpad screen.