A page tag is a tool that allows you to mark or categorize a page or groups of pages on your website. Page tags allow you to identify, with greater ease and in more business-relevant terms, what your website visitors are accessing. You can then use the information as a more intuitive way to segment, build lead score models, and report on web page performance.
Think of a page tag as a bucket that has a particular theme to it. Page tag values are the items within that bucket that fit that theme. Much like in a department store, you may have a section for socks, but within that section you will find racks for different brands and styles (white, low-cut, black, and so on), some more valuable to you than others, and they are labeled accordingly.
You may create a Possible Prospect Type tag and that might contain values of Enterprise, Small Business, and Reseller, each value being associated with a particular page or pages. Or a High Value Web Content tag might include values of Contact Us Pages, Pricing Pages, and Product Whitepapers. Or you could just mark the pages that dealt with pricing with a Pricing Pages tag. See more page tag examples.
Page tagging relies on your organization's site map. The site map is a hierarchy of your organization’s landing pages and tracked pages that have been visited at least once. Only pages in the site map can be tagged with your page tags. The site map updates automatically based on a schedule you can manage. Whenever the site map updates, pages that have been visited since the last update are included in the site map. Learn more about scheduling site map updates.
Page tagging runs daily and only pages with visits can be tagged. However, when a page is added to or removed from a page tag depends on your site map update schedule.