Dimensions for Web Push

A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.

This section describes all available dimensions for Web Push, organized by group.

Account

  • Account: Name of the account, including sub-accounts where applicable

Program

  • Program: Name of the program
  • Stage: Stage of the program that was used to send campaigns

Campaign

  • Campaign: Name of the campaign
  • Folder: Name of the folder that contains the campaign
  • Marketing Program: Marketing Program defined during campaign design
  • Marketing Strategy: Marketing Strategy defined during campaign design
  • Launch Type: Type of launch. Web Push supports only standard launches.
  • Launch Code: Code that represents the type of launch
  • Launch ID: ID that represents the launch unique identifier

Deliverability

Note: Although deliverability dimensions Bounce Type, Bounce Category, and Bounce Reason are visible in the Web Push subject area when customizing dashboards, they are currently not supported for Web Push reporting.

Web App

  • Web Push App: Name of the web application as defined by the Web Push app developer
  • App Status: Status of the web application that the Web Push notification was sent to. Default is "A" (Active).
  • Platform: Browser platform of the web application. Currently, the only supported platform is Standard.
  • Browser: Browser of the web application, could be Chrome, Firefox, Opera, and the like
  • Operating System: Operating system of the web application, could be Windows, Android or MacOS

Sent Date

  • Sent Year: Year corresponding to the sent date
  • Sent Quarter: Quarter corresponding to the sent date
  • Sent Month: Month corresponding to the sent date
  • Sent Week: The days of Monday to Sunday corresponding to the sent date. An example value would be "Wk of Oct 05, 2015," which would cover the days of the 5th of October 2015 (Monday), the 6th of October 2015 (Tuesday), and the days up to and including the 11 of October 2015 (Sunday).
  • Sent Date: Day corresponding to the sent date
  • From Date: Start date corresponding to the sent date for filters or prompts. That is, the beginning of the sent date range.
  • To Date: End date corresponding to the sent date for filters or prompts. That is, the end of the sent date range.
  • Sent Day of Week : Day of the week corresponding to the sent date (for example, Monday)

Event Date

  • Event Year: Year corresponding to the event date
  • Event Quarter: Quarter corresponding to the event date
  • Event Month: Month corresponding to the event date
  • Event Week: The days of Monday to Sunday corresponding to the event date. An example value would be "Wk of Oct 05, 2015," which would cover the days of the 5th of October 2015 (Monday), the 6th of October 2015 (Tuesday), and the days up to and including the 11th of October 2015 (Sunday).
  • Event Date: Day corresponding to the event date
  • Event Day of Week: Day of the week corresponding to the event date; for example, Monday, Tuesday, and the like

Launch Date

  • Launch Date: Date corresponding to when the launch occurred

Relative Date Range

Relative Date Range attributes are used for defining rolling reports. The date range value that you choose defines the rolling window for the report.

  • Sent Date Range: Relative date ranges corresponding to the sent date of the campaign.

Tips for using Relative Date Range attributes and values:

  • Date range values are calculated by the account's time zone.
  • "Last" date ranges always exclude the current date, week, month, or quarter, depending on the date range selected (see Examples below).
  • "Current" date ranges are displayed for the current complete date range:
    • Current Year displays data for the current complete calendar year at the time of executing the report. For example, if the report begins at 11:30 am on the 2nd of February, data will be displayed from 12:00 am on 1st Jan to 11:30 am on the 2nd of February (or till when data was last refreshed).
    • Current Month displays data for the current complete calendar month at the time of executing the report. For example, if the report is executed at 11:30 am on the 2nd of February, data will be displayed from 12:00 am on 1st Feb to 11:30 am on the 2nd of February (or till when data was last refreshed)
    • Current Week displays data for the current complete week at the time of executing the report. For example, if the report is executed at 11:30 am on the 2nd of February (Monday), data will be displayed from 12:00 am on the 2nd of February (Monday) to 11:30 am on 2nd Feb (or until the data was last refreshed).

      Note: The week starts on Monday and ends on Sunday.

  • "Last Quarter" follows the calendar year (for example, Q1 is January, February, March).
  • Do not select multiple sent date ranges if given the choice, as this makes your data less meaningful.

Examples
Last 7 Days: You create a report on the 14th of January, add the "Sent Date Range" attribute to it, and then filter that attribute by choosing the value "Last 7 Days". The date range on that day's report will be from the 7th to the 13th (the current date is always excluded from "Last - Days" ranges). On the next day (the 15th), the date range will roll over and the report shows results from the 8th to the 14th.
Last 3 Months: You create a report on the 5th of September, add the "Event Date Range" attribute, and then filter that attribute by choosing the value "Last 3 Months." The months shown on the report will be June, July, and August (current month is always excluded from "Last - Month" ranges). When October arrives, the date range will roll over and the report will show July, August, and September.

Learn more

Sent Date Range, Send Date Range, Current Year, Current Month, Current Week, Current, Web Push