Measures for Web Push

A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.

This section describes all available measures for Web Push, organized by categories.

Deliverability measures

  • Distribution: Number of web users on the distribution list at the time of launch.
  • Sent: Total number of sent Web Push notifications.
  • Delivered: Number of successfully delivered messages (that is, Sent - Bounced).
  • Delivered Rate: (Delivered / Total Web Pushes Sent) * 100%
  • Skipped: Number of skipped messages.
  • Skip Rate: (Skipped / Distribution) * 100%
  • Failed: Number of failed messages
  • Failure Rate: (Failed / Distribution) * 100%
  • Bounced: Number of bounced messages. This includes hard and soft bounces received from the various Web Push services that the Oracle Responsys platform uses in order to deliver Web Push notifications to end users.
  • Bounce Rate: (Bounced / Sent) * 100%

Note: Although deliverability measures Hard Bounces, Hard Bounce Rate, Soft Bounces, and Soft Bounce Rate are visible in the Web Push subject area when customizing dashboards, they are currently not supported for Web Push reporting.

Response measures

  • Opens: Number of notifications opened. Learn more about tracking opens.
  • Open Rate: (Opens / Delivered) * 100%
  • Conversions: Number of conversion actions. Conversion events are actions that happen on web sites based on the Web Push notification.
  • Conversion Rate: (Conversions / Delivered) * 100%
  • Closed: Number of Web Push notifications closed/dismissed by the end user.
  • Button Clicks: Number of Web Push notifications that were opened through an Action Button click.
  • Revenue: Total revenue associated with a particular Web Push campaign launch.
  • Revenue Per Message: (Total Revenue/Total Delivered)
  • Revenue Per 1K Messages: (Total Revenue / Total Delivered) * 1000
  • Total Orders: Number of total orders (or purchases) attributed to a particular Web Push campaign launch
  • Average Order Value: (Revenue/Conversions)

Learn more