Email Campaign Designer - Deliverability
Important: Campaign Designer is now generally available. It replaces the Campaign Workbook for all channels except MMS. This change does not affect Classic Campaigns.
To see how the Email Campaign Designer differs from the old email campaign workbook, see Email Campaign Designer changes. For a breakdown of the new Campaign Designer's visuals, see Email Campaign Designer visuals overview.
When you run a deliverability test in the Campaign Designer, SpamAssassin tests each message in the campaign to determine how likely it is that either an email filter or your recipients will consider the message spam.
The result of each test receives a score of 1-10 points. The higher the overall score, the greater the chance that the campaign might be filtered by an email client or simply ignored by your recipients. A score of 5 or higher raises a red flag of possible deliverability issues.
While you should generally try to lower the SpamAssassin score, remember that some elements of a legitimate marketing campaign (such as HTML content and an opt-out link) can raise the score.
In some email clients, the recipient can mark you as a "spammer" so that future messages from your account will be rejected or routed to a special folder for so-called "bulk" mail.
After the test finishes, the Deliverability page displays test descriptions and names (where descriptions are not available) and scores exactly as defined by SpamAssassin.
To determine your campaign's deliverability:
- Click Preview and Test > Deliverability at the top of the Campaign Designer.
The Deliverability report will display anything that can affect your campaign's deliverability.