Message Center Campaigns
Important: This feature is only available if it is enabled for your account.
Mobile App Marketers now have the flexibility to send Message Center messages in two different formats. Message Center campaigns allow marketers to send messages from their mobile app directly to a mobile app's Message Center, without also sending a Push Notification. This campaign type differs from sending a Push Campaign because Push Campaigns must include a Push Notification. Message Center campaigns can be sent to opted-out users, whereas Push campaigns exclude opted-out users.
Note: As of 21A, Responsys supports Program launch for Message Center direct campaigns. However, your account must be enabled for the Multichannel feature.
After creating your Message Center campaign, you can include it in programs. When designing a Program orchestration, use the Send message center campaign activity stage to send Message Center direct campaigns to your audience.
Next steps
Creating a Message Center campaign
Message Center - Designing a Campaign
Message Center Designer overview