Oracle Responsys streamlines the development of highly individualized, multi-channel campaign management with a single integrated software platform for building, executing, and managing all your marketing campaign efforts.

Oracle Responsys provides an easy-to-use graphical interface and intuitive component-based tools. In combination, these automate the full lifecycle of your campaign objectives – from data integration to data source management and segmentation to message content and form development to testing to launching to recipient conversion to reporting and analysis.

Important: Campaign Designer is now generally available. It replaces the Campaign Workbook for all channels except MMS. This change does not affect Classic Campaigns.

Campaigns, Campaign Management, Campaign, Workbook, Email, Push, SMS, Message Center, In-app, Split-run, Manage Campaigns, Create, Creation, Email Message Designer, EMD, Dynamic Content, Preview, Multivariate Test, MVT, Mobile App, Configuration, Keywords, MMS, Template, Campaign Designer, Responsys Personalization Language, RPL, Object Relationship Navigator, ORN