Understanding Dynamic Content

Important: Effective June 2024, Responsys will not support Classic Campaign functionality. After the effective date, Campaign Designer will be the only Responsys tool for creating and sending targeted and personalized campaigns. Learn more about the Campaign Designer.

Dynamic content defines and controls the content that has been inserted into a campaign prior to a recipient receiving your campaign message or responding to an associated form.

This customer-centric content is compiled based on your defined dynamic content rules and their incorporation into your message and/or form.

Your campaign message and form contents include dynamic content regions that will be filled with different content for different recipients and form responders – depending on the rules you define for these regions.

Note: Dynamic content templates are reusable definitions of dynamic content that, dropped in place in such a region, are called dynamic content modules.

Dynamic Content – Step by Step

There are several basic operations that are required to create, insert, and analyze dynamic content in your campaign messages and forms.

  1. Create campaign with dynamic content – Using the campaign wizard or campaign dashboard, go to Settings/Options. See Assigning Dynamic Content for details.
  2. Define dynamic content rules – Define your campaign rules as needed. Note: Dynamic content definitions are usable when a colored or grayed document icon appears under the In Document column.
  3. Insert dynamic content into your campaign (via Campaign Designer) – Click Open Designer to insert, edit, and preview/test incorporating your dynamic content into your campaign or form message. See Using Campaign Designer for Dynamic Content, Editing Message and Form Content, and Previewing Message and Form Content for details. Note: Click Save when complete.

Dynamic Content Templates and Dashboard

You may create templates for your dynamic content definitions to reuse in any campaign or form message. Use an existing template to adapt and/or apply as needed for your campaign content.

Dynamic Content Reporting and Analysis

In addition to delivery and response information for the selected campaign launches, the Live Report shows dynamic content delivered and triggering rule for each dynamic content module used.

Learn more