Push Campaign - Creating a Campaign

Important: This information applies to the Push Campaign Workbook. If the Campaign Designer has been rolled out to your account, see Push Campaign Designer - Launch.

To see how Campaign Designer differs from Campaign Workbook, see Push Campaign Designer changes. For a breakdown of the new Campaign Designer's visuals, see Push Campaign Designer visuals overview.

Important: This feature is only available if it is enabled for your account.

This is the first step of creating a Push campaign. In this step, you provide general campaign characteristics, such a campaign name and folder.

To create a Push Campaign:

  1. Do one of the following
    • Click An image of the Actions iconActions on the side navigation bar, and select Create Campaign. (Not seeing this choice? Refer to the Side navigation bar changes topic.)
    • On the Manage Campaigns page, click Create Campaign.
  2. In the Create campaign dialog, select Push.
  3. Specify the general campaign characteristics.

    Important: If you change a campaign’s name, folder, marketing program, marketing strategy, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.

    • Name—Required. The unique name for the campaign.

      The campaign cannot have the same name as an existing campaign or form in any folder. The name must be no longer than 150 characters and can include only the following characters: A-Z a-z 0-9 space ! - = @ _ [ ] { }

    • Description—any description or notes

    • Purpose -select either Promotional or Transactional

      • Promotional campaigns are for marketing purposes. Examples include: year-end sale and weekend sale promotions.

      • Transactional campaigns are usually related to account activity or a commercial transaction. Examples include: purchase confirmations, personalized product notifications, order delivery status, and reminders to complete account information such as shipping address.

    • Marketing Strategy—the marketing strategy

      Marketing strategies are defined by the Account Administrator on the Account Management page.

      Note: Prior to 19A, if you changed a campaign’s marketing strategy for a standard launch, then historical launches would keep the old values in Insight, while new launches would take the new values. Post 19A, Insight will display the new marketing strategy values for both historical and new standard launches. This update applies to all channels. It does not impact the CED behavior.

    • Marketing Program—the marketing program

      Marketing program values are defined by the Account Administrator in the Campaign Management section of the Account Management page.

      Note: Prior to 19A, if you changed a campaign’s marketing program for a standard launch, then historical launches would keep the old values in Insight, while new launches would take the new values. Post 19A, Insight will display the new marketing program values for both historical and new standard launches. This update applies to all channels. It does not impact the CED behavior.

    • Folder—Required. The folder for the campaign

  4. Click Done.
    The Campaign Designer opens.

  5. If several apps exist for the account, select the app for which to create the campaign under the About your campaign panel and click Save.

Next step

Learn more