Analytics
Analysis of visitor traffic on your site is an important aspect of site management, and Commerce web store interfaces with the most widely used analytics tools available. The following topics guide you through the setup of analytics tools on your Commerce web store.
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Learn how to link your Google Universal Analytics and Adwords. |
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Enable multiple analytics tools in one location with Google Tag Manager. |
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Learn how to enable one of the most widely used analytics tools, Google Analytics 4. This tool replaces Google Universal Analytics as Google’s cross-platform Analytics solution. |
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Learn how to enable one of the most widely used analytics tools, Google Universal Analytics.
Important:
Google Analytics 4 (GA4) has replaced Google Universal Analytics (GAU) as Google’s cross-platform Analytics solution. All standard GUA properties stopped processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on July 1, 2024. See Google Analytics 4 for information about GA4, including information about migrating from GUA to GA4. |