1. Commerce
  2. Store Front
  3. SEO & Analytics
  4. Analytics
  5. Google Ads

Google Ads

Google Ads is a Google product you can use to create ads that display within the Google ad network. This helps drive relevant traffic to your website when people search for your products or services. Google Analytics 4 (GA4) is another Google product you can use to see how well your Google Ads campaigns are performing. Linking your Google Ads and Google Analytics accounts gives you a complete view of your customers' behavior and helps you track how effective your ad campaigns are. See Link Google Ads and Analytics on Google's support site for information about linking Google Ads with Google Analytics.

When you link Google Ads with Google Analytics, you get a clear view of your customers' journey from add click, through site activity, and conversion. This analysis helps you track your ad campaigns and make changes to improve their performance.

Perform these procedures to set up Google Ads and link to your Google Analytics account.

Prerequisites

Here’s what you need before you can use Google Ads on your site:

A GA4 account is optional. See: Set up Analytics for a website and/or app on Google's support site.

Google Ads Conversion Tracking

Google Ads conversion tracking shows you what happens after someone clicks on your Google ad. This helps you figure out the best ways to create effective ad campaigns.

To set up Google Ads conversion tracking:

  1. Go to Google Ads conversions on the Google support site.

  2. Follow the instructions for creating a Google Ads conversion tag.

To create a conversion tag and auto-tagging:

  1. Log in to Google Ads.

  2. Go to Tools & Settings > Measurements > Conversions, then create a new website conversion action and tag.

  3. Select Website as the source of the conversions you want to track.

  4. Set up all the values, then click Done or Save.

  5. Check the conversion code to retrieve the Conversion ID and the Conversion Label of the conversion tag. You'll use these in custom modules to trigger conversions.

To set Google Analytics and Google Ads to use auto-tagging:

  1. Log in to Google Analytics.

  2. Go to Admin.

  3. In the Account section (first column), select your account.

  4. In the Property section (middle column), select your site.

  5. In the Product Linking group under Property, click Google Ads Linking.

  6. Select the Google Ads account you want to link, then click Continue.

  7. Enter a title in the Link group title field, then click Link accounts.

  8. Click OK.

  9. Log in to your Google Ads account.

  10. Click Tools.

  11. Click Linked Accounts under Setup.

  12. Click Details under Google Analytics.

  13. Select your Site, Property and View, then click Save.

  14. Go to Preferences and make sure the Auto-tagging feature is on.

  15. Enable auto-tagging

    To enable/disable auto-tagging:

    1. Sign in to your Google Ads account.

    2. In the left page menu, click Settings.

    3. Click Account settings along the top of the page.

    4. Click the Auto-tagging section.

    5. To enable auto-tagging, check the box next to “Tag the URL that people click through from my ad.”

    6. Click Save.

The Commerce Google Ads feature adds your Google Ads conversion tracking tags to your website pages.

To enable Google Ads:

  1. In NetSuite, go to Commerce > Websites > Configuration.

  2. Select your website and domain.

  3. Click Configure.

  4. In the configuration record, go to the Integrations tab and the Google Adwords subtab.

  5. Enter your Google Adwords ID, Google Adwords Label, and Adwords Value and click Save. To find these values:

    1. Sign in to your Google Ads account.

    2. In the Google Ads application, go to Tools & Settings > Measurement > Conversions.

    3. Click a Conversion action to edit the action.

    4. Scroll to the bottom of the page and click Tag setup.

    5. Click Install the tag yourself.

    6. Select The global site tag on all pages was installed already when you created another conversion action in this Google Ads account Global site tag option.

    7. Select the Page load Event snippet option.

      The Google Adwords ID is the numeric value (xxxxxxxxx) in this string: ‘AW- xxxxxxxxx/’

      The Google Adwords Label is the remainder of the string following the “AW-xxxxxxxxx/label identifier

      You’ll find the Adwords Value in the Value field (for example: “value’: 1.0).

To enable Google Ads (pre-Vinson):

  1. Create a custom module that includes the SC.Shopping.Configuration, SC.MyAccount.Configuration, or SC.Checkout.Configuration object as a dependency.

    Note:

    Don't edit the original source files directly. See Develop Your SCA Customization for information and best practices on customizing JavaScript.

  2. Extend the googleAdWordsConversion object to set the id, value, and label to the corresponding values for the conversion tag you created in your Google Ads account. See To create a conversion tag and auto-tagging:.

                             // [Google AdWords](https://support.google.com/adwords/answer/1722054/)
      ,   googleAdWordsConversion: {
            id: 0
         ,   value: 0
         ,   label: ''
         }

Related Topics

General Notices