SEO and Page Titles
The page title is an important component of your site’s SEO because it is the primary label for the page. Page titles should be descriptive, unique for each page, and contain keywords relative to the content of the page. The page title:
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Is normally used as the main description and link in search results
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Is displayed in the title bar or tab of web browsers
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Is often used by third party websites when providing a link to a page on your site
Most SEO experts and major search providers agree that page titles should be about 55 characters long. Try to keep your page titles as informative and concise as possible. Place important keywords and phrases at the beginning of the title, so they're less likely to get cut off in search results.
The location where you set your page titles varies, depending on the page for which you need to set a title. See the following sections for information about setting page titles for a particular page:
There is a 300 character limit for all page title fields.
Home Page Title
By default, the title for the home page of a standard SCA site is Welcome to the Store. You can change the home page title to follow SEO best practices for page titles.
If you use Site Management Tools, you can set the home page title by enhancing the home page. For more information, see Enhanced Pages.
If you use Content Delivery, you can set the home page title with a custom module.
To change the home page title with a custom module:
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In your local source files, edit the HomeView.js file in your custom Home module.
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Locate the following line of code and replace Welcome to the Store with the value you want to use as the title for the home page of your site.
, title: _('Welcome to the Store').translate() -
Deploy the custom module to your site. For more information about creating a custom module, see Develop Your SCA Customization.
For more information, see Setting Page Titles with Content Delivery.
Item Detail Page Titles
You specify the title for item details pages on the item record. This lets you create a unique, and descriptive title for each item in your store. When you create titles for your item detail pages, follow SEO best practices and use a unique, descriptive title with keywords or phrases that shoppers are likely to search for. Adopt a consistent title naming convention such as brand, item or brand, model, item. For example Major Brand Men’s Classic Oxford or Major Brand Z-Series LED Television. Following this practice helps you standardize your item page titles across your site and ensures strong SEO page titles for your items.
To set titles for item detail pages
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Go to Lists > Websites > Items.
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Click the Edit link for the item.
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On the Web Store subtab, enter the page title for the item in the Page Title field.
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Click Save.
For more information about item records, see Item Record Management.
Landing Page Titles
When you create a landing page, you can set key SEO details, including the page title. Common landing pages might include pages for About Us, Contact Us, Return Policy, and so on. Use the same SEO best practices as you do for other pages. A good page title for a contact us page is Your Company — Contact Us.
If you use Site Management Tools, you can set the landing page titles as you create the page. For more information, see Landing Pages.
If you use Content Delivery, you can set the landing page titles directly on the Content Delivery landing page record. For more information, see Using Content Delivery.
Facet Search Page Titles
You can use enhanced pages to set SEO-friendly page titles for your search pages. This lets you create unique page titles for different combinations of facet filters applied to the page. For example, if a customer filters an item list page for a name brand manufacturer of sports equipment. You can set the page title Major Brand Sports Equipment. Or if the filter is for men’s loafers for a major designer you can set the page title to Major Designer Men’s Loafers.
If you use Site Management Tools, you set the titles by enhancing the facet page. For more information, see Enhanced Pages.
If you use Content Delivery, you can create an enhanced page to set the title. For more information, see Using Content Delivery.