Migrating from Google Universal Analytics to Google Analytics 4
Google will end data collection for the Google Universal Analytics (GUA) service on July 1, 2023. You will no longer be able to use GUA to analyze new data, such as new visitor data to your NetSuite Commerce web store. Migrate to Google Analytics 4 (GA4) to continue using Google’s analytics services to collect new data on your Commerce website.
You will still be able to analyze existing data you gathered through GUA for an additional six months from July 1, 2023.
The following Google support topics provide helpful information about migrating from GUA to GA4:
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Migrate from Universal Analytics to Google Analytics 4 – Table of contents.
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Make the switch to Google Analytics 4 – Instructions about getting started and finishing the migration to GA4.
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Comparing metrics: Google Analytics 4 vs Universal Analytics – Information about comparing metrics between GA4 and GUA.
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Migration reference – Instructions about identifying the GA4 functionality you need to migrate.
Note:You will not be able to import data collected in GUA into GA4.
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Universal Analytics view-related features in Google Analytics 4 properties – A side-by-side list of configurations and features associated with reporting views in GUA and GA4.
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Data collection and tagging – Information about data collection and tagging.
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Google Ads links migration tool – Instructions about migrating your GUA property's Google Ads links to your GA4 property.
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Goals migration tool – Information about the goals migration tool which lets you recreate eligible goals from your connected GUA property as conversion events in your GA4 property.
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User migration tool – Information about the user migration tool which lets you migrate your GUA users to your GA4 property.
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Event migration guide – Information about migrating your existing events from a GUA property to a GA4 property.
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Goal and conversion migration guide – Information about replicating your GUA goals and conversions in GA4.
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Audiences migration guide – Information about migrating audiences from your GUA property to your GA4 property.
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How to check property type – Instructions about how to identify if you have a GAU property or a GA4 property.
Do not follow these steps if you use GUA with Google Tag Manager (GTM). Doing so causes duplicate tracking results. See Migrating from Google Universal Analytics to Google Analytics 4 with GTM for information about migrating to GA4 with GTM.
To migrate from GUA to GA4:
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Configure GA4 in your Google Analytics account. See Configuring Google Analytics 4 for instructions, including how to set up a Google Analytics account and create an GA4 property.
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Enable GA4 in NetSuite to implement GA4 on your Commerce website. See Enable Google Analytics 4 in NetSuite.
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Set up conversion events and funnels in your Google Analytics account. See Google Analytics 4 Conversion Events.
To migrate from GUA to GA4 on pre-2022.1 implementations of SuiteCommerce Advanced, first you need to enable GA4. See Guide to Enable Google Analytics 4 for instructions.