Five Golden Rules for Outbound Email

1. Always send using a FROM domain you control

Don’t send emails on behalf of customers, and never use their email addresses in the FROM field.
Never send from addresses that use a DNS record you don’t control.
- For emailed forms, or email messages related to transactions, make sure the Return Email Address field on the Company Information page uses your domain. (A user with an Administrator role can go to Setup > Company > Setup Tasks > Company Information to view the Return Email Address field). For more information, see the entry in the From Address for Emailed Forms row in the Transaction Email Preferences section of Setting Email Preferences.
- For campaign email messages, see Campaign Email Domains.

2. Manage Your Scripts

Regularly check your SuiteScript outbound email scripts and quickly delete any scripts or customizations you’re not using anymore.

3. Be Compliant

Make sure you’ve set up the right DNS records for DKIM on the domains you send email from. See DomainKeys Identified Mail (DKIM) and DomainKeys Identified Mail (DKIM) and Email Domains.
Consider setting up a DMARC policy record for your company’s entire email infrastructure. See Domain-based Message Authentication, Reporting and Conformance (DMARC).
For NetSuite, you don’t need to set up DNS records for SPF on your sending domains, but your company might still need an SPF record depending on your needs. See Sender Policy Framework (SPF).

4. Be Aligned

If you have an email relay between NetSuite and your mailbox provider (where the MX points), make sure the MAIL-FROM (ENVELOPE-FROM, RETURN-PATH) passes the SPF check.

5. Be Hygienic

Don't send spam or unwanted email.
Don't send single email more than a single time.
Always honor unsubscribe requests.
Don't send or forward email with content (especially attachments) that you don't recognize

Related Topics