Customer Experience for EV Charging Coach Emails

EV Charging Coach emails are designed to encourage customers who own electric vehicles to shift their EV charging to times when the grid is less strained. These emails include rate plan details, personalized energy use insights, and actionable load shifting tips to help customers save money on their energy bills.

Customers receive one of the following emails each week:

Introduction emails: During the first three weeks, EV customers receive a weekly email that introduces them to the main concepts associated with EV charging.
Weekly Coach emails: After the introduction emails have been sent, customers receive a standard weekly email during most weeks, except for the week when they receive their Post Bill Report email. These emails help customers understand how their EV charging impacts their bill, and provides them with insights about how they can shift or stagger their charging to save money and support the grid.
Post Bill Report emails: Customers receive this email shortly after they receive their monthly bill. This email provides insights about how a customer's EV charging impacted their monthly spending, and provides insights about how they can save additional money and support the grid by shifting or staggering EV charging.

Note:

Oracle recommends using the default order of the modules, as the emails were designed to be read from top to bottom, to provide the reader with an easy-to-understand message about their energy use. The default order of the modules for each email is listed in the following topics.

Introduction Emails

The EV Charging Coach experience starts with a series of three emails that are designed to welcome customers with electric vehicles to the EV charging experience, provide energy use insights, and offer tips on how to shift or stagger EV charging to reduce electricity costs.

The first week customers receive an introduction email that includes these modules, in order:

During the second week of the EV Charging Coach program, customers receive an email that is similar to the weekly email, but also includes additional information. This is the default list of modules, in order:

During the third week of the EV Charging Coach program, customers receive an email that is similar to the weekly email, but also includes the EV Best Time Off-Peak Module. This is the default list of modules, in order:

Weekly Emails

The weekly email is delivered to customers each week as part of the EV Charging Coach email program. It provides EV charging and energy use insights, as well as tips to help the customer save money. Customers begin receiving the weekly email after they receive their three introduction emails, and they do not receive the weekly email in weeks when they receive the post bill report email.

The weekly email includes these modules, in order:

Post-Bill Report Emails

The Post Bill Report email is delivered to customers at the end of each billing period, replacing the weekly email. It includes details about how the customer's electricity costs this month compared to costs from the previous month. It also provides insights on your EV charging for the month and identifies opportunities to save more during the upcoming billing period.

The Post Bill Report email includes these modules, in order: