Introduction Emails

The EV Charging Coach V3 experience starts with a series of three emails that are designed to welcome customers with electric vehicles to the EV charging experience, provide energy use insights, and offer tips on how to shift or stagger EV charging to reduce electricity costs.

The first week customers receive an introduction email that includes these modules, in order:

1. EV Charging Coach Subject Lines and Preview Text
2. Email Header
3. EV Hero Module
4. TOU Transition Module in the welcome state variation
5. TOU 101 Module
6. TOU Hourly Usage Module
7. EV Thanks Module
8. EV Habits Module
9. EV Confirmation Module
10. Email Footer

During the second week of the EV Charging Coach program, customers receive an email that is similar to the weekly email, but also includes additional information. This is the default list of modules, in order:

1. EV Charging Coach Subject Lines and Preview Text
2. Email Header
3. EV Hero Module
4. EV Weekly Main Insight Module
5. EV Why Off Peak Module
6. EV Confirmation Module
7. TOU 101 Module
8. TOU Hourly Usage Module
9. TOU Peak Period Disaggregation Module
10. TOU Tips Module
11. Email Footer

During the third week of the EV Charging Coach program, customers receive an email that is similar to the weekly email, but also includes the EV Best Time Off-Peak Module. This is the default list of modules, in order:

1. EV Charging Coach Subject Lines and Preview Text
2. Email Header
3. EV Hero Module
4. EV Weekly Main Insight Module
5. EV Best Time Off Peak Module
6. EV Confirmation Module
7. TOU 101 Module
8. TOU Hourly Usage Module
9. TOU Peak Period Disaggregation Module
10. TOU Tips Module
11. Email Footer