Events represent the customer behavior that you want to identify and use as a trigger for the next activity in a campaign. Logging into a Web site, changing a profile, and clicking a specified link are examples of events.
Column Name | Type | Length | Null Allowed | Description |
---|---|---|---|---|
ID | integer | No | Identifier; primary key. | |
NEVENT_ID | varchar | 40 | No | Natural key of event |
PARENT_ACTION_ID | integer | Yes | Foreign key to ARF_CAMPAIGN_ACTION.ID | |
TYPE | varchar | 254 | Yes | Campaign event types include |
DISPLAY_NAME | varchar | 254 | yes | Event display name. |
DESCRIPTION | varchar | 4000 | Yes | Event description. |
RECORD_LAST_UPDATE | timestamp | Yes | Date the record was last updated. | |
RECORD_START_DATE | timestamp | Yes | Date when the information in this warehouse record became effective | |
RECORD_END_DATE | timestamp | Yes | Date when the information in this warehouse record is no longer effective. | |
MOST_RECENT | one-digit | No | Indicates that this record is the most recent. 0 = No 1 = Yes | |
DELETED | one-digit | No | Indicates that this record has been deleted. 0= No 1 = Yes |