Oracle ATG Web Commerce provides services for implementing a variety of merchandising features on your commerce site.
Gift Lists and Wish Lists
Gift lists allow customers to register for an event, such as a birthday or wedding, and create a list of products that other site visitors can view. Customers can create an unlimited number of gift lists for themselves. Part of the purchase process allows special handling instructions for gift purchases, such as address security, wrapping, and shipping.
Wish lists allow customers to save lists of products without actually placing the items in their shopping cart. A wish list is similar to a gift list, except that it is only accessible to the person who created it. Customers can access their wish lists and purchase items from them at any time.
Comparison Lists
Comparison lists enable customers to select multiple product SKUs and compare them side-by-side.
Gift Certificates and Coupons
You can set up gift certificates as an item in your product catalog. When a customer purchases a gift certificate, it is delivered via e-mail to the recipient, who, in turn, can use it to pay for purchases on the site.
Coupons are similar to gift certificates, except that they are a type of promotion (20% of an order over $100, for example) sent to specific customers. Customers redeem gift certificates and coupons entering a claim code during the checkout process.
You can use the ATG Control Center to manage gift list, coupon, and gift certificate repository items.
