ATG includes several personalization features that allow you to display dynamic, personalized content to Web site visitors:
Targeters specify what content to show, to whom, and under what conditions.
User segments define groups of users who have similar interests or requirements that make them candidates for targeted content.
Content groups define groups of items that share characteristics that may be of interest to a group of users.
These three types of assets work together. When presenting personalized content, targeters may use user segments to define the audience and content groups to define the content.
In a multisite-enabled environment, the Business Control Center user interface includes extensions to the rule configurations for personalization assets that allow you to make them site-aware. The following table shows the rule extensions for each asset type:
Personalization Asset | Multisite Rule Extensions |
|---|---|
User segment | Specify site-specific rules that override the user segment’s default rule and allow the user segment to behave differently on different sites. For example, the default rule may specify that a |
Targeter | Specify site-specific rules that override the targeter’s default rule and allow the targeter to behave differently on different sites. For example, in Commerce Reference Store, the |
Content group | Specify site-specific rules that override the content group’s default rule and allow the content group to behave differently on different sites. For example, in Commerce Reference Store, the |
You add site-aware personalization assets using the Personalization options in the Business Control Center. For existing applications that are being converted to multisite, you can use this same utility to modify existing assets to be site-aware. For detailed information, see the ATG Business Control Center User's Guide.
Notes:
The multisite configuration extensions appear only in the rules. The remaining configuration options for personalization assets are the same in a multisite environment or for an environment with no registered sites.
For examples of multisite personalization assets from Commerce Reference Store, refer to the ATG Commerce Reference Store Overview
Personalization assets containing site-specific rules cannot be edited in the ATG Control Center (ACC).
