This document discusses the features of the Quincy Funds Web site and the Oracle ATG Web Commerce tools used to implement them. Each chapter builds on the information in previous chapters, so it is recommended that you read the chapters in order. The document includes the following chapters and appendix:
Getting Started
Explains how to start the Quincy Funds demo.
Touring Quincy Funds
Leads you through the Web site as a guest, an investor, and a broker.
Tracking Visitor Interests
Describes how to configure a scenario to change an investor’s profile based on the pages he or she browses.
Targeting Content
Provides instructions for displaying an image to only those visitors who match specified criteria.
Managing Visitors through Scenarios
Demonstrates how scenarios in conjunction with slots can implement a marketing strategy.
Appendix A, Additional Scenario Examples
Includes sample scenarios intended to improve member retention and satisfaction.
