All site visitors are guests until they register or log in (at which point they become investors or brokers). When you start the demo for the first time, you are logged into the home page as a guest. The browser window title should read “Quincy Funds - guest home.”

Guests can view only news items, features, and the funds that Quincy offers. Each news item, feature, and fund is a content item in one of the application’s content repositories. Guests can choose the language they prefer by using the menu at the bottom of the home page. In this demo, the site translates only the features and the navigation bar.

A primary goal of Quincy Funds is to turn guests into investors. Not only is there an obvious link from the navigation bar that reads Sign Up Now! (or, for example, Inscrivez-vous ici for French guests), but there is also a clever “hook”: if visitors request the prospectus for a fund, they see a login/registration page that encourages them to sign up. An image at the bottom left of the home page also encourages guests to sign up. This image is driven by a customer acquisition scenario that will be discussed later. All these features focus on turning visitors into members.