Quincy Funds is hosting a seminar to educate its investor community about investment strategies. This scenario uses e-mail and an image on a Web page to publicize the seminar to those investors who are eligible to attend.
To view the Promote Seminar scenario:
In the ATG Control Center, open the Scenarios > Scenarios screen.
Navigate to
QuincyFunds/InvestorPromotions/PromoteSeminar.
This scenario sends a targeted e-mail to only those investors who live near the seminar location. Once the investors receive the e-mail, an advertisement for the seminar will appear on their home page.
You’ll notice that this scenario was derived from a scenario template called QFSeminarPromotion located on the Scenarios > Scenario Templates screen. If Quincy Funds sponsors the seminar in other cities, the scenario template can be easily applied to create a new scenario. To use this template, you would open the new scenario wizard, which requests a template and prompts you to configure the variable elements.
E-Mail Seminar Promotion Segment
This segment sends the e-mail message on May 15, 2000 to all investors who want to receive e-mail and have the zip code 02471 or 02472.
Show Seminar Promotion Segment
The second segment displays the related seminar image when an investor with either postal code logs in between May 15 and September 25 2000. You can assume that the seminar registration deadline is September 25.
You may notice that the slot, QFOfferSlot, is the same slot that is used in the Quincy Growth fund, the Quincy Special Situations fund, and Quincy Overseas fund promotions. This means that when an investor meets the criteria to view the images associated with each promotion, those images display in an order specified by the slot.
