The primary audience of this document is business users, although it also discusses the roles of page developers and programmers in building a personalized Web site.
Business users define the goals for the Web site, determining the content it provides, and the visitor behavior that must be tracked, and creating scenarios that implement marketing strategies. Business users also create and analyze reports generated from site data.
Page developers create the content pages, integrating the scenario elements created by business users and the code elements created by programmers. Page developers are also responsible for overall Web site appearance.
Programmers create the code elements that allow the system to provide dynamic, personalized site content. They also configure repositories and perform database administration duties.
This demonstration is by no means a complete application, but it does illustrate on a smaller scale nearly all the techniques that a fully functional personalized site employs. Before running this demonstration, you may want to familiarize yourself with the core concepts of the Personalization module and the Scenarios module. These concepts are described in the ATG Personalization Guide for Business Users.
