Oracle ATG Web Commerce Outreach (ATG Outreach) adds online campaign management tools to an ATG product installation, giving business users an efficient way to create and manage e-mail and Web-based marketing campaigns and to integrate marketing activities executed through other channels. This guide covers the technical aspects of ATG Outreach administration and development. It includes the following information:

The browser-based Business Control Center is the main user interface for campaign creation and management. For more information about the campaign tools in the Business Control Center, see the ATG Outreach Guide for Business Users.

Note: This guide assumes that you are familiar with the Oracle ATG Web Commerce platform and ATG Content Administration. For more information about these products, refer to the following guides: