Amobee/Turn

You can share first- and third-party data linked to Oracle Data Cloud cookies and mobile advertising IDs (MAIDs) with Amobee/Turn. After Amobee/Turn maps your audience in your advertiser account, Oracle Data Cloud platform data flows into your audience. You can then leverage your data-driven insights with Amobee/Turn’s real-time execution platform.

Before you begin sharing audiences with Amobee/Turn, you must request it from My Oracle Support (MOS).

To send your audiences to the Amobee/Turn platform:

  1. Deploy an ID swap tag. This step is only needed if you want to send data linked to cookies.
  2. Create an audience that targets either Oracle Data Cloud cookies or MAIDs.
  3. Share the audience with Amobee/Turn.

Deploying an ID swap tag

You can deploy Amobee/Turn's ID swap tag on your sites to maximize the amount of first-party Oracle Data Cloud platform data linked to cookies that is delivered and activated in the Amobee/Turn platform. You do not need to create an ID swap tag to deliver MAID data.

To deploy a tag, you must first create a container on which you want Amobee/Turn's ID swap tag to be fired. You can then use BlueKai’s tag management system to create an ID swap tag.

To deploy the ID swap tag:

  1. Log in to partner.bluekai.com and select Manage > Tags
  2. Click Create New and create a swap tag.
  3. In the Name box, enter a descriptive name for the ID swap tag.
  4. In the HTML box, enter Amobee/Turn's ID swap pixel:

    <img src="http://r.turn.com/r/du/id/L2NzaWQvMS9zcGlkLzQ/url/http%3A%2F%2Ftags.bluekai.com%2Fsite%2F4499%3Fid%3DPARTNER_UUID&BK_SWAP_DEST=4499" height="1" width="1" />

  5. Click Save.
  6. Select Manage > Schedules.
  7. Click Create New to create a new schedule for the ID swap tag you created.
  8. In the Name box, enter a descriptive name for your tag schedule.
  9. In the Tag Selection section, select the ID swap tag you created.
  10. In the Container Selection section, select one or more sites on which the ID swap tag should be fired.
  11. In the Schedule Settings section, enter the following general and advanced settings:
    SettingValue
    StatusActive
    Priority100
    Start DateEnter the date on which the ID swap tag is to start firing
    End DateLeave blank
    Inside iFrameEnabled
    Override: Tag Avg. Latency Limit (ms)5000
    Override: Max Tag Execution Time (ms)1000
    Frequency1 time every 10 days
  12. Click Save.
  13. (Optional) Monitor the ID swap tag to verify that it is firing.
  14. (Optional) Generate a tag delivery report to see the total number of hits the ID swap tag is generating over a specific time range.

Creating and sharing an audience

Create an audience that includes the first- and third-party data you want to share with Amobee/Turn. You can optionally create separate audiences containing data linked to either Oracle Data Cloud cookies or MAIDs.

Share the audience to make it available to Amobee/Turn.

When you configure sharing, select Full Path in the First-Party Details and Third-Party Details boxes. This setting enable Amobee/Turn to display the names and hierarchical structure of your categories in the their platform.

In the Notes box, enter the following details:

  • Client: YourCompanyName
  • Advertiser: AdvertiserName
  • Market ID: {Amobee/Turn Market ID}
  • Market Name: {Amobee/Turn Market Name}
  • Audience/Category Level: Audience
  • Audience: 1:1 mapping
  • Category: bundled audiences
  • CPM: $1.00

In the CC Email box, enter a comma-separated list of addresses including ODC-BKFULFILLMENT-US_US@ORACLE.COM and your Oracle Data Cloud platform partner manager's email address.

After you share an audience

  1. Amobee/Turn receives an email notification with information about the audience that you shared with them.
  2. Amobee/Turn uses the information to map your audience to an audience object in the their platform. (The audience object is called a market.)
  3. Amobee/Turn provides the Oracle Data Cloud platform with the ID of the market generated for your audience.
  4. The Oracle Data Cloud platform creates delivers your user data into the Amobee/Turn market via a pixel.
  5. Your audience should be available for media targeting in the Amobee/Turn platform within 48-72 hours.