Oracle Eloqua Glossary

A

ClosedAccount

An account is a data entity that contains the explicit data around a company or an organization. Multiple contacts can be linked to a single account.

ClosedAccount Field

An account field is a property associated with an account which can be populated. For example, account type, billing address, business phone, and so on. You may define any additional custom fields that you require to track accounts. The maximum number of custom fields is 250.

You can link accounts to contacts by mapping specific fields. Learn more about Linking accounts to contacts

ClosedAccount View

An account view is an arrangement of account fields that can be customized. The default account view is displayed when a new account is created.

ClosedActivity

An activity is an action taken by a contact on assets that are tracked in the system. For example,opening an email, clicking an email, viewing a web page, downloading, performing a keyword search, referring web pages, and so on.

ClosedAsset

An asset is a configurable component of a campaign, such as an email, form, or landing page.

ClosedAuthenticated Microsite

An authenticated microsite is a secure microsite that requires visitors to log in before they can view the site's content. Authenticated microsites use SSL protocol to encrypt the connection between the browser and the web server, and user credentials to restrict access. These security features allow you to create microsites that include sensitive information, or simply information that you want to restrict to a specific audience.

ClosedAutoOpens

ClosedAuto Synch

Auto synch is a one-way scheduled import of data from a Customer Relationship Management (CRM) or external system to Eloqua.

B

ClosedBasic Microsite

A basic microsite, although the most straightforward type of microsite (a simple http:// domain), is not recommended. You can register your own domain or use an existing domain using Eloqua's built-in domain registration tool. We do not recommend using a basic microsite especially if you have publicly facing information and are collecting data.

ClosedBounce

A bounce is an email that is returned to the sender because it was unable to reach the recipient's inbox.

ClosedBranding

Branding describes masking links within Oracle Eloqua emails and assets to give the appearance of a cohesive brand. Branding is available to organizations that have purchased a Branding and Deliverability package. Branding makes links and image URLs appear as if they are loading from your organization's subdomain. In addition, Oracle Eloqua system links appear with a branded link (a subdomain provided by the client instead of something like img.en25.com).

C

ClosedCampaign

A campaign is a specific set of assets used in communicating a go-to-market message with the objective of moving an individual from one stage to the next in the evaluation process. A campaign provides an easy drag and drop interface to automate your marketing communications, and provides roll up reporting which gives you a holistic view of how your marketing effort is performing as a whole. Marketing in Eloqua is based around the use of campaigns which can be built out using Eloqua’s Campaign Canvas. This functionality can also be extended to include ROI reporting by implementing Close Loop Reporting in your Eloqua database.

ClosedCampaign Approvals

Campaign approvals facilitate the verification of content (emails, landing pages, and so on) prior to activating a campaign.

ClosedCampaign Automation

Campaign automation is the ability to configure a campaign to automatically deploy assets, make decisions and take actions based on scheduling, known information or behaviors of contacts. This includes the configuration of feeders (lists, filters, forms); deploying assets (emails); manipulating lists; setting contact ownership; managing preferences; sending notifications; and augmenting data entities.

ClosedCampaign Canvas

The campaign canvas is the workspace where a user can drag and drop campaign assets and actions and define their relationships to each other from an integrated marketing program perspective.

ClosedCampaign Management

Campaign management is the ability to search, view and manage campaigns through folder stuctures and overviews.

ClosedCampaign Response

A campaign response is an action that can change the stage of a lead and associate that lead stage conversion to a specific campaign.

ClosedCloud Component

A cloud component extends the functionality of Eloqua Landing Pages. It pulls content or logic from Eloqua or from 3rd parties, and displays it on a landing page. Examples include: Progressive Profiling Forms, Twitter Feeds and Facebook Social Sign On.

ClosedComponent

A component is the building block of an asset. For example, the components for an email include images, field merges, hyperlinks, headers and footers, and so on.

ClosedComponent Library

The component library is the area where components (such as images, field merges, shared content, and so on) are stored for easy access and reference.

ClosedContact

A contact is a data entity that contains the explicit data around an individual person in the database.

ClosedContact Field

A contact field is a property associated with a contact. A contact field is populated with specific information such as Address, City, Company, and so on. You may define any additional custom fields that you require to track contacts.

ClosedContact View

A Contact view is an arrangement of contact fields that can be customized. Contact views enable you to view specific contact fields according to your preferences.

ClosedCustomer Relationship Management (CRM)

Customer Relationship Management (CRM) is a system for handling sales, marketing, and customer service interactions.

ClosedCustomer Relationship Management (CRM) Integration

Customer Relationship Management (CRM) is a system for handling sales, marketing, and customer service interactions.

D

ClosedData Tools

Data tools allow the user to create automated rule sets defined by the user's unique business requirements for managing data in the Marketing Database.

ClosedDeduplication Rule

A deduplication rule allows you to check data entities (contacts, accounts, visitors, leads) to ensure that there are no duplicate records. You can create a deduplication rule that uses multiple fields, partial matches, and phonetic matches to identify records that are duplicated.

ClosedDependency Checking

Dependency checking occurs when a user attempts to delete or move an asset or component. The system will automatically check to determine if any other assets or components are dependent on it and will then notify the user and permit them to take specific action.

ClosedDesign Editor

The Design Editor is a "What You See Is What You Get" (WYSIWYG) editing tool that allows you to view the item in the editor as it will display for end-users.

ClosedDynamic Content

Dynamic content allows different email or landing page content to be substituted depending on rules and associated criteria.

ClosedDynamic Content Section

A dynamic content section is populated via a dynamic content rule that associates content to a database value.

E

ClosedEloqua Insight

Classic Insight is the legacy business intelligence tool used to manage reporting in Oracle Eloqua.

ClosedEmail

An email is a digital mail piece that contains marketing messages and is delivered electronically. An email can be created from a template, from an upload, from a copy, or from scratch.

ClosedEmail Batch

An email batch is the event of an email being deployed to a List.

ClosedEmail Deployment

Email deployment is the ability to send an email to a specific set of ad-hoc defined email addresses or to a list as an email batch. The event can be configured to be sent immediately or scheduled for a specific time (or time period).

ClosedEmail Editor

The email editor is an email editing tool that allows users to create emails from pre-saved layouts and styles. Users can create emails using WYSIWYG or HTML code editors. You are able to import, create and use email templates within the tool.

ClosedEmail Testing

Email testing consists of testing: (a) the components within an email (e.g. ensuring that hyperlinks are working); (b) the rendering of an email within various popular email clients; and (c) the deliverability of an email.

ClosedEvent

An event is an online or offline activity where multiple people are assembled together for a live discussion.

ClosedExternal Assets

External assets are activities outside of the Eloqua application. Within an external asset, your contacts and prospects perform external activities that can be tracked. These assets can then be imported for use in Eloqua campaign reporting.

ClosedExternal Call

An external call is a transfer of data to and from Eloqua from external source or CRM.

F

ClosedField

A field is the field of data associated with your data entities (contacts or accounts).

ClosedField Merge

A field merge is the ability to dynamically insert a database field value into a content section of an email or landing page.

ClosedFilter

A filter is a set of criteria that are applied to entities in the marketing database in order to create segments. Criteria can be based on contact, visitor, lead, preference, account, or other custom data sets tied to the contact.

ClosedFooter

A footer is a special content section at the bottom of an email that contains hyperlinks, usually to opt-out or subscription management pages or methods. A footer also contains additional information (such as the sender's postal address) to ensure CAN-SPAM compliance. It may contain additional information such as legal disclaimers, trademark notices, and so on.

ClosedForm

A form captures submission data from visitors or other servers. This includes the front end, with which the visitor interacts and is inserted into a web page or landing page; and the back end, which contains field mappings to the database.

ClosedForm Editor

A form editor is a WYSIWYG editor tool that allows the user to create web forms, including the front end that is presented to the visitor, and the back end that contains database field mappings. You are able to import, create, and use form templates and styles.

ClosedForm Prepopulation

Form pre-population is the ability to have form fields on landing pages pre-populate with database values for the unique contact.

H

ClosedHard Bounce

A hard bounce is an email that permanently could not be delivered. Some common reasons for hard bounces include an invalid email address or domain name.

ClosedHeader

A header is a special content section at the top of an email that contains hyperlinks, usually to preferred viewing formats.

ClosedHyperlink

A hyperlink is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document. Hyperlinks can be inserted into emails and landing pages and have specific properties associated with them to show the relationships between different assets.

I

ClosedInternal Event

An internal event is a trigger that fires an outbound external call.

K

ClosedKnown Visitor

A known visitor is a visitor record that is linked to a contact.

L

ClosedLanding Page

A landing page is a single HTML page that is created as a unique asset of a campaign. A landing page lives outside of a corporate website and serves as an "entry door" to a website from a specific campaign. It can be imported into or created within the system and then hosted by the system.

ClosedLanding Page Editor

The landing page editor is an editing tool that enables the user to create landing pages from pre-saved layouts and styles. using WYSIWYG or HTML code editors. You can also use the tool to import, create and/or use landing page templates.

ClosedLanding Page Testing

Landing page testing is the verification of (a) the rendering of a Landing Page and b) the rendering of any inserted Form - in various popular web browsers.

ClosedLayout

A layout is a pre-set arrangement of elements for an asset - such as headers and footers, sidebars, text, and images. New layouts can be configured by a user to be reused in future asset creation.

ClosedLead Score

A lead score is based on two values: profile and engagement. The profile value corresponds with a contact's positions within their company, represented by a letter from A through D (for example, a CEO might score higher in this area than a VP). The engagement value, represented by a number, is generated based on a contact's activity.

ClosedLead Scoring

Lead scoring allows you to specify which leads are most promising when you pass them over to your sales department, providing guidance about where sales should focus their efforts. You can score on any data stored in Eloqua, including changes to the buyer's record, such as title or annual revenue, and activities like web visits, form submissions and event attendance.

ClosedList

A list is a set of contacts that will be used in a campaign. It can be static or dynamic depending on the presence of a filter. It can also be combined with other Lists.

ClosedList Build

List build is the activity of creating a list of contacts for a campaign.

ClosedList Preview

List preview is the ability to view the contacts that are in a List during or after it has been built. If the List is built with dynamic components (i.e. a filter) the list may render different results at different points in time.

M

ClosedMarketing Database

The marketing database is the collective set of all data entities in Eloqua. They include: contacts, accounts, visitors, leads, components, activities, and so on.

ClosedMarketing Operations Center

The Marketing Operations Center is an area in Eloqua where administrators can monitor key services through the dashboards, enable and disable all services simultaneously for testing or maintenance purposes, as well as create, modify and delete announcements.

ClosedMicrosite

A microsite is a miniature website, often dedicated to a specific campaign, product, or keyword. The purpose is to give a visitor (whether channeled through your website, social media assets, emails, SMS, or other channels) precise information that they can use to better understand your products and services or to make a buying decision. Each landing page that you create in Oracle Eloqua must have an associated microsite.

ClosedMulti-step campaign

A multi-step campaign is a highly customizable marketing tool. You can add elements such as emails, landing pages, decisions and actions. You can then configure these elements and connect them in a flow that works for your campaign. All elements can be added and configured directly on the campaign canvas.

O

ClosedOpportunity

An opportunity is a potential deal that you want to track through a campaign and which is part of the sales pipeline.

P

ClosedPage Tag

A page tag is a tool that allows you to mark or categorize a page or groups of pages on your website. Page tags allow you to identify, with greater ease and in more business-relevant terms, what your website visitors are accessing. You can then use the information as a more intuitive way to segment, build lead score models, and report on web page performance.

ClosedPage Tag Group

A page tag group allows you to group similar page tags together. This can help streamline reporting on multiple page tags that relate to a common theme that you want to analyze together.

ClosedPlain Text

Plain text is an email format that has no rich formatting and can be read easily on a mobile device. It is created automatically when emails are created or imported, and can be verified before deployed.

ClosedPlain Text Signature Layout

A plain text signature layout is a version of a signature layout that does not use rich text: it does not include formatting or images. Creating a plain text version for each of your signature layouts ensures that contacts who have opted for plain text rather than HTML-based emails receive the right information, thoughtfully styled.

ClosedProfiler

Profiler is the tool for viewing a contact's activity in one single graphical and tabular format in an easily accessible and data-rich application. Profiler makes up one of the components of the Eloqua Sales Tools, along with Engage.

ClosedProgram Builder

Program builder is an automated workflow module. It allows you to create automated workflows to replace repetitive manual tasks. Programs are useful for many things, such as lead scoring, nurturing, data modification, and so on. Every program is composed of a combination of two kinds of elements: program step (which defines an action for every contact record that exists in the step) and decision rule (a qualifying question that must have a yes or no answer).

ClosedProgram Canvas

The Program Canvas is a drag-and-drop whiteboard that allows you to build data management workflows inside of Oracle Eloqua.

R

ClosedReport

A report is information you can display or print that provides a summary of your data.

ClosedReporting Dashboard

A reporting dashboard is a visual representations of your report data. There are standard out-of-the-box dashboards and you can also build your own custom dashboards.

S

ClosedSandbox

A sandbox is an environment used for testing new or current functionality prior to deploying the feature or data to your production Eloqua environment, without affecting the original (production) system.

ClosedSecure Microsite

A secure microsite uses SSL (Secure Sockets Layer) to encrypt the data that is passed between a visitor's browser and the web server. This type of microsite is the preferred type over basic microsites. Normally, data sent between the browser and the webserver is transmitted in plain text. SSL encrypts the data so it cannot be intercepted by a third party, making it ideal for microsites that will involve the exchange of sensitive information, like passwords.

ClosedSecurity Group

A security group is an entity that allows administrators to control what levels of access users have to assets, features, interfaces, and so on. There are several out of the box security groups and you are able to build additional security groups to suit your business needs. The ability to build custom security groups is part of Oracle Eloqua Security Administration Cloud Service.

ClosedSegment

A segment is the primary way of grouping contacts in Eloqua. Segments are used to define the members of a campaign. They can be created using any combination of contact filters, contact lists or uploaded contacts.

ClosedShared Content

Shared content is reusable content snippets that you can create once, then reuse in different emails and landing pages. It allows you to "build once, re-use everywhere" for your most valuable common pieces of content.

ClosedShared Filter

A shared filter is a contact filter that can be used across multiple segments.

ClosedShared List

A shared list is a static list of contacts that can be used across multiple segments.

ClosedSignature Layout

A signature layout is a template for automatically inserting Eloqua sender information into emails. You can create a standard signature layout that defines how signatures should look and what information they should contain. This allows you to maintain consistency in corporate branding, and it makes it easier to generate signatures for a large number of employees. A single signature layout can be created which then dynamically pulls in the details of the sender.

ClosedSignature Rule

A signature rule links a specific sender to a contact based on the field values in that contact's record or custom object. With signature rules, emails can be sent on behalf of many different people at once in a batch email deployment.

ClosedSimple Email Campaign

A simple email campaign is an email marketing campaign created without using the campaign canvas. The simple email campaign wizard lets you quickly and easily create a campaign and activate it within a few simple steps.

ClosedSingle Sign-On

Single sign-on (SSO) is a capability that allows you to seamlessly access the Eloqua platform from your internal SSO provider without having to enter Eloqua user credentials.

ClosedSite Map

A site map is a hierarchy of your organization’s landing pages and tracked pages that have been visited at least once. Only pages in the site map can be tagged with page tags.

ClosedSocial Relationship Management (SRM)

Social Relationship Management (SRM) is a system for overseeing and interacting with your customers in terms of social media.

ClosedSocial Relationship Management (SRM) Integration

Social Relationship Management (SRM) integration is the transfer of data between a SRM and Eloqua.

ClosedSoft Bounce

A soft bounce is an email that temporarily could not be delivered. This could mean that the email address is valid, but the recipient's inbox was full, the mail server was unavailable, or the email message was too large. These bounces may still be delivered at another time.

ClosedSource Editor

The Source Editor is an editing tool that allows you to modify HTML source code.

ClosedSSL

Secure microsites, secured branded application domains, secured branded tracking domains, and secured branded image domains all use Secure Sockets Layer (SSL) to encrypt data that is passed between a visitor's web browser and the web server. Normally, data sent between the browser and the web server is transmitted in plain text. SSL encrypts the data so it cannot be intercepted by a third party.

ClosedStaged Mode

Staged mode allows you to decide which contact fields are displayed together and on which visit they appear to the contact.

ClosedSubject Area

A subject area is a collection of attributes and metrics that are compatible with each other when creating custom reports in Insight or Classic Insight.

T

ClosedTemplate

A template is a sample of an asset or campaign that stores information about the style and layout, including font styles, placeholder sizes and positions, background design, and color schemes. A template may have been created and saved in the system, pre-installed or imported for use as a starting point for new assets or campaigns.

U

ClosedUnknown Visitor

A unknown visitor is a visitor that exists without reference to a contact.

V

ClosedValidation Rule

A validation rule is used to ensure that data uploaded into Eloqua or submitted in a form complies to a specific criterion (validation type). You can validate whether there is a submitted or uploaded field value, the data type and length, and whether the value is in a specified data set. In addition, you can replace particular values with values that you specify (for instance, to normalize data before its stored in your marketing database).

ClosedView

A view is the pre-configured way in which users (agents) in your Eloqua implementation can see the data associated with data entities.

ClosedVisitor

A visitor is someone who visits a tracked website or landing page. A visitor is tracked by the Oracle Eloqua cookie.