Oracle Eloqua includes robust email marketing capabilities that you can weave into your marketing campaigns. Emails remain central to many marketing campaigns. Using email, you can reach a large number of existing and potential customers efficiently and cheaply. Email is also reliable and it's easy to report on its performance.

The downside of email marketing is that because it is so inexpensive and easy, nearly everyone (including your competitors) is using it, and it is hard to get noticed. Therefore, it is in your best interest to use email intelligently, to consider design and campaign elements carefully, and to use email as part of a multi-device, multi-channel marketing approach. It is also important to include personalization to increase identification with your message and to stand out from every other email that a contact gets. In addition, you need to ensure that you comply with all applicable regulations and best practices.

Oracle Eloqua provides you with the following email editors to help create your emails:

Tip: Learn more about differentiating between these asset types.

  • Design Editor: A drag-and-drop interface that let's you easily create fully responsive emails without touching any code. Learn more about creating responsive emails and using the Design Editor.

    An image of the Responsive Editor.

  • Source Editor: An HTML code editor that provides you with a live preview and HTML editor. If you're familiar with HTML code, you can build responsive emails with full access to the underlying code. Learn more about HTML emails.

    An image of an example layout for the preview and HTML panes in horizontal view.

  • Classic Design Editor: View-only version of Classic Design Editor assets.

    An image of the Classic Design Editor for emails

An image of the PDF icon. Download the Emails User Guide.

Next steps

Creating emails in the Design Editor

Creating email templates

Previewing emails

Sending test emails

Sending batch emails

Copying emails

Finding emails

Learn more

Email authoring

Examples of emails

Email templates

Email headers and footers

Email groups

Managing contact subscription pages

Email deliverability

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