Oracle Eloqua includes robust email marketing capabilities that you can weave into your marketing campaigns. Emails remain central to many marketing campaigns. Using email, you can reach a large number of existing and potential customers efficiently and cheaply. Email is also reliable and it's easy to report on its performance.
The downside of email marketing is that because it is so inexpensive and easy, nearly everyone (including your competitors) is using it, and it is hard to get noticed. Therefore, it is in your best interest to use email intelligently, to consider design and campaign elements carefully, and to use email as part of a multi-device, multi-channel marketing approach. It is also important to include personalization to increase identification with your message and to stand out from every other email that a contact gets. In addition, you need to ensure that you comply with all applicable regulations and best practices.
Tip: Learn more about differentiating between
- Design Editor: A drag-and-drop interface that let's you easily create fully responsive emails without touching any code. Learn more about creating responsive emails and using the Design Editor.
- Source Editor: An HTML code editor that provides you with a live preview and HTML editor. If you're familiar with HTML code, you can build responsive emails with full access to the underlying code. Learn more about HTML emails.
- Classic Design Editor: View-only version of Classic Design Editor assets.
Download the Emails User Guide.