Managing contact subscription pages
Important: We recommend that subscription management links are included in your emails. Privacy laws and regulations vary from country to country. Often, commercial or relationship emails are required to provide clear and easy-to-act-upon instructions for subscription management. Regulations around transactional emails (such as confirmation emails) might not have the same requirements, but again, these vary from country to country. Know and understand the rules and regulations for the countries that you are sending emails to. Stay up to date with the latest on international deliverability regulations by joining the Global Deliverability group on Topliners.
Contacts can manage their subscription status on two levels:
- Email groups: Contacts can subscribe to and unsubscribe from emails on a per email group basis
- Globally: Contacts can opt-in or opt-out from all communications at a global level
As a marketer, you facilitate this by providing links to a contact's subscription options in the
When a contact clicks these links, they are brought two one of two areas:
- Subscription Management Page: A system-driven web page that you configure.
- Global Opt-In or Global Opt-Out confirmation pages:
If you use Eloqua's unsubscribe system action link in an email, and are not sending contacts to a subscription management page, we recommend that you setup an intermediate unsubscribe page. This is a landing page created in Eloqua using a template we provide. When a contact clicks an unsubscribe link, they are presented this page to confirm the unsubscribe. If you do not use this type of landing page, contacts can be unsubscribed by email scanning tools unintentionally. To enable the intermediate unsubscribe page, update your email defaults.
Note: Any settings in the
Next steps
Editing the global subscription confirmation pages
Editing the Subscription Management Page