Working with content blocks in the Design Editor

Content blocks are groups of layout containers and cells that can be re-used when building responsive emails or landing pages. They can be a combination of different cell types such as text, images, dynamic content, shared content, and more. By breaking down your most commonly used components and re-assembling them to meet the unique needs of each new email and landing page, you can more quickly create brand-compliant content with ease.

For example, if you find yourself frequently using a particular portion of an email template, you can save that section as a content block and re-use it in several emails to achieve a consistent look and feel instead of maintaining a large template library.

Learn more by watching this video!

This document covers the following sections:

Note: To create, edit, and delete content blocks, the Manage Blocks security action permission needs to be enabled. Users without the Manage Blocks permission can only use blocks that appear in the Blocks tab. However, if they have email or landing page editing permissions, they can edit a block after it has been added. For more information, refer to the list of security action permissions.

Adding a content block

When you add a block to the canvas, it retains all applied cell, column, and row styling from when it was saved. Any default styles present will reflect the defaults of the email or landing page the block is added to.

If a block contains a hyperlink, that hyperlink will receive a new Eloqua tracking ID each time it is copied or re-used to prevent duplication in reporting.

To add a content block:

  1. From the Design Editor, click to navigate to the Blocks tab.
  2. Drag and drop the blocks that you would like to use.
  3. Once a block is added to the canvas, it is separated from the original block and can be edited. Any edits made to the canvas will not impact the original block where the content came from.

Creating a content block

You can easily create content blocks and save them for future use. In addition to elements like images and text, saved blocks can also include hyperlinks and field merges.

Note: Cloud content cannot be saved into a block. If there is cloud content in a row, you will not be able to save that row as a block.

To create a content block:

  1. Click the layout that you would like to save as a content block and click .
  2. Enter a name and click Save.
  3. The content block can now be accessed from the Blocks tab.

    Tip: For easier management, it is recommended that you have no more than 50 content blocks.

Searching for a content block

All content blocks are listed in alphanumeric order in the Blocks tab. You can narrow down the list using the search functionality.

To search for a content block:

  1. From the Design Editor, click to navigate to the Blocks tab.
  2. Enter a name or keyword in the search field to find the content blocks you are looking for.

Editing a content block

To edit a content block:

  1. In the Blocks tab, locate the content block you want to edit and click .
  2. Select Edit.
  3. The Block Details tab opens on the left.

  4. You can modify the following settings from the Block Details tab:
    • Block Name: Enter a new name for the content block.
    • Block appears in: Choose whether you want the block to appear in an email, landing page, or both.
    • Note: If a signature rule, form, or carousel is present, the option to select where the block appears in will be disabled. Only generic content can be shared across both email and landing page.

    View-only information such as Created by and Last modified by are also displayed here along with the date and time stamps.

  5. Click if you want to add new content components or layout containers to your block. You can also edit each individual content component such as an image or text in the existing block by clicking on it directly, just like you would for any emails or landing pages.
  6. When you are editing a block, it will show the text and color defaults saved from the original block. However, the default styling will change once the block is added to a new email or landing page.

    Note: You can add a maximum of 3 layout containers for each content block.

  7. There are additional settings available on the top right of the editor:

  • Switch between Full and Mobile views.
  • Use the arrow buttons to undo and redo your changes.
  • If you click Cancel, a dialog will prompt you to save. To save your changes, click Save. To return to the original content block and undo your changes, click Don't Save. To return to the editor and continue editing, click Cancel.
  • When you are done editing, click Save and Close to save your changes.

Deleting a content block

To delete a content block:

  1. In the Blocks tab, locate the content block you want to delete and click .
  2. Select Delete.


Working with email content components and layouts in the Design Editor

Working with landing page content components and layouts