Account Activity
Tip: Use the subject area links to see all available attributes and metrics for each subject area. These subject area topics have replaced the Insight Report Matrix topic. You can find metric definitions in Insight metrics
This subject area groups relevant attributes and metrics to help build an account, campaign, asset, or channel analysis. This subject area is optimized for highly performant account analytics, but can also be used for campaign, email, or channel analytics. To learn more about subject areas, see Insight subject areas.
Note: You must have the analyzer license to build an analysis using Insight subject areas. For more information, see Insight users and permissions.
Good to know
Oracle Eloqua has two ways of determining accounts:
- If there is an account to contact linkage, a contact's activity is associated to the linked account.
- If you do not use account to contact linkage, or the contact does not have a linked account, a contact’s activity is assigned to an account determined by the contact’s company name.
Attributes
This section outlines what attributes are in each attribute folder.
Attribute | Attribute Folders |
---|---|
Account |
Important: This attribute is only available if the Eloqua Advanced Intelligence Cloud Service is enabled. Contact your account representative to learn more. Important: This attribute is only available if the Eloqua Advanced Intelligence Cloud Service is enabled. Contact your account representative to learn more.
Important: This attribute is only available if the Eloqua Advanced Intelligence Cloud Service is enabled. Contact your account representative to learn more. |
Marketing Channel |
|
Activity Type |
|
Activity Calendar |
|
Calendar |
|
Campaign Asset |
|
Email Send Attributes |
Important: These attributes are only available if the Eloqua Advanced Intelligence Cloud Service is enabled. Contact your account representative to learn more.
|
Segment |
|
Metrics
This section lists the metrics available in this subject area. You can find metric definitions in Insight metrics.
Category | Metrics |
---|---|
Campaign Activities |
|
Email Activities |
|
Form Activities |
|
Web Activities |
|
All Activities |
|
Rates |
|
Account Engagement Overview dashboard