An overview of Behaviors
Behaviors are a friendly way to express specific behavioral conditions or click events exhibited by visitors, users, or customers on your digital property, such as a website or mobile app. These behaviors also have behavior attributes, which are additional parameters that occur on the same event as the behavior. In the context of the Actions feature, when a set of behaviors are exhibited by a customer, you may then want to send the behavior attributes to an action system for re-targeting, personalization, recommendations, and so on.
A list of standard behaviors are available to view, but you also have the option of creating new behaviors.