Prebuilt Reports in Insight

Note: Custom reports are supported for the Email, SMS, Mobile App (for Push notifications, In-app messages, and messages sent to Message Center), and Web Push channels. Learn more about the prerequisites to creating custom reports. Additionally, when creating custom reports, keep in mind these important considerations for Mobile App custom reports and for Message Center dimensions.

This topic lists all available prebuilt reports located in the Catalog:

• Shared Folders > EMAIL
• Shared Folders > List Analysis
• Shared Folders > Mobile Apps
• Shared Folders > Multi Channel
• Shared Folders > SMS & MMS
• Shared Folders > Usage
• Shared Folders > Web Push

EMAIL Dashboards

Report Name	Analysis Type	Location in Catalog
Campaign Performance	Table	EMAIL > Reports > Campaign
Content Performance	Table	EMAIL > Reports > Content
Top Performing Links by Click-Through Rate	Horizontal bar chart	EMAIL > Reports > Link
Top Performing Links by Conversion Rate	Horizontal bar chart	EMAIL > Reports > Link
Top Performing Links by Revenue	Horizontal bar chart	EMAIL > Reports > Link
Link Performance	Table	EMAIL > Reports > Link
Browser Performance Trend	Line chart	EMAIL > Reports > Device
Device Performance Trend	Line chart	EMAIL > Reports > Device
Sending Trend	Line chart	EMAIL > Reports > Device
Device Performance (Legacy)	Table	EMAIL > Reports > Device
Device Performance (New)	Table	EMAIL > Reports > Device
OS Vendors	Bar chart	EMAIL > Reports > Device
Top Browsers	Bar chart	EMAIL > Reports > Device
Top OS	Bar chart	EMAIL > Reports > Device
Device Types	Bar chart	EMAIL > Reports > Device
Browser Types	Bar chart	EMAIL > Reports > Device
Segment Performance	Table	EMAIL > Reports > Segment
Segment Group Rule Performance	Horizontal bar chart	EMAIL > Reports > Segment Group
Segment Group Rule Performance Trend	Line chart	EMAIL > Reports > Segment Group
Segment Group Performance	Table	EMAIL > Reports > Segment Group
Multivariate Tests	Table	EMAIL > Reports > MVT
Test Version Performance	Bar chart	EMAIL > Reports > MVT
Account Performance	Table	EMAIL > Reports > Account
Top Performing Org Units	Horizontal bar chart	EMAIL > Reports > Organization
Org Unit Performance Trend	Line chart	EMAIL > Reports > Organization
Campaign Performance by Org Unit	Table	EMAIL > Reports > Organization
Campaign Performance by Org Hierarchy	Table	EMAIL > Reports > Organization
Top Campaigns by Open Rate	Horizontal bar chart	EMAIL > Reports > Interval
Top Campaigns by Click-Through Rate	Horizontal bar chart	EMAIL > Reports > Interval
Top Campaigns by Conversion Rate	Horizontal bar chart	EMAIL > Reports > Interval
Campaign Performance by Interval	Table	EMAIL > Reports > Interval
Campaign Comparison Across Intervals	Line chart	EMAIL > Reports > Interval
Deliverability Trend	Line chart	EMAIL > Reports > Deliverability
Top Bounce Categories	Horizontal bar chart	EMAIL > Reports > Deliverability
Deliverability by Campaign	Table	EMAIL > Reports > Deliverability
Deliverability by ISP	Table	EMAIL > Reports > Deliverability
Top ISPs by Send Volume	Horizontal bar chart	EMAIL > Reports > Deliverability
Deliverability By Quarter	Bar chart	EMAIL > Reports > Deliverability
Bounce Rates by Sent Week	Combination chart	EMAIL > Reports > Deliverability
Unique Open and Click-Through Rates by Sent Week	Combination chart	EMAIL > Reports > Deliverability
Deliverability by Sent Week	Table	EMAIL > Reports > Deliverability
Campaign Exploration	Bubble chart	EMAIL > Reports > Summary
Performance by Campaign Purpose	Horizontal bar chart	EMAIL > Reports > Summary
Performance by Device	Pie chart	EMAIL > Reports > Summary
Performance by Marketing Strategy	Horizontal bar chart	EMAIL > Reports > Summary
Performance Trend	Line chart	EMAIL > Reports > Summary
KPI	Key performance metrics	EMAIL > Reports > Summary

List Analysis

Report Name	Analysis Type	Location in Catalog
Additions and Deletions by Month	Bar Chart	List Analysis > Reports
Additions and Deletions by Week	Bar Chart	List Analysis > Reports
Cumulative List Trends by Month	Combination Chart	List Analysis > Reports
Cumulative List Trends by Week	Combination Chart	List Analysis > Reports
List Analysis Metrics by Year-Month-Day	Table	List Analysis > Reports
List Analysis Metrics by Year-Week-Day	Table	List Analysis > Reports

Mobile Apps Dashboards

Important: When building custom reports for the Mobile App channel, some of the dimensions are only able to combine with certain attributes. Learn more.

Note: When building custom reports for the Mobile App channel that include Message Center dimensions, certain dimensions or measures will display no results or null results. Learn more.

Report Name	Analysis Type	Location in Catalog
App Uninstalls	Line chart	Mobile Apps > Reports > App Uninstalls
App Uninstalls by Month	Table	Mobile Apps > Reports > App Uninstalls
Performance by Platform Type	Horizontal bar chart	Mobile Apps > Reports > In-App
Performance Trend	Line chart	Mobile Apps > Reports > In-App
Campaign Performance	Table	Mobile Apps > Reports > In-App
KPI	Key performance metrics	Mobile Apps > Reports > In-App
Performance Trend – Last 48 Hours	Line chart	Mobile Apps > Reports > In-App
Performance by Platform Type – Last 48 Hours	Horizontal bar chart	Mobile Apps > Reports > In-App
Campaign Performance – Last 48 Hours	Table	Mobile Apps > Reports > In-App
Performance by Platform Type	Horizontal bar chart	Mobile Apps > Reports > Push
Performance Trend	Line chart	Mobile Apps > Reports > Push
Campaign Performance	Table	Mobile Apps > Reports > Push
KPI	Key performance metrics	Mobile Apps > Reports > Push
Performance by Platform Type – Last 48 Hours	Horizontal bar chart	Mobile Apps > Reports > Push
Performance Trend – Last 48 Hours	Line chart	Mobile Apps > Reports > Push
Campaign Performance – Last 48 Hours	Table	Mobile Apps > Reports > Push
Push Performance Launch App	Line chart and key performance metrics	Mobile Apps > Reports > Push
Push Performance Open Rich Message	Line chart and key performance metrics	Mobile Apps > Reports > Push
Push Performance Open URL	Line chart and key performance metrics	Mobile Apps > Reports > Push
Interactive Notifications Performance	Table	Mobile Apps > Reports > Push
Message Center Performance	Table	Mobile Apps > Reports > Push
Bounce Rates by Sent Week	Combination chart	Mobile Apps > Reports > Bounce Analysis
Bounces by Sent Week	Bar chart	Mobile Apps > Reports > Bounce Analysis
Deliverability by Bounce Type	Table	Mobile Apps > Reports > Bounce Analysis
Deliverability by Campaign	Table	Mobile Apps > Reports > Bounce Analysis
Open & Active Rates by Sent Week	Combination chart	Mobile Apps > Reports > Bounce Analysis
Soft Bounce Categories by Sent Week	Bar chart	Mobile Apps > Reports > Bounce Analysis

Multi-Channel

Report Name	Analysis Type	Location in Catalog
Monthly Performance by Channel	Bar Chart	Multi-Channel > Reports
Performance by Channel	Horizontal Bar Chart	Multi-Channel > Reports
KPI	Key Performance Metrics	Multi-Channel > Reports
Campaign Performance	Table	Multi-Channel > Reports

SMS and MMS Dashboards

Report Name	Analysis Type	Location in Catalog
Campaign Performance	Table	SMS & MMS > Reports
Link Performance	Table	SMS & MMS > Reports
Deliverability by Network Carrier	Table	SMS & MMS > Reports

Usage Dashboards

Note: The usage tables and charts cannot be edited or used for custom reports.

Report Name	Analysis Type	Location in Catalog
Email Send Volumes	Vertical bar chart	Usage > Reports
Mobile App send volumes	Vertical bar chart	Usage > Reports
SMS Send Volumes	Vertical bar chart	Usage > Reports
Web Push Send Volumes	Vertical bar chart	Usage > Reports
Email Send Volumes	Table	Usage > Reports
Email Send Volumes with Account	Table	Usage > Reports
Mobile App send volumes	Table	Usage > Reports
Mobile App send volumes with Account	Table	Usage > Reports
SMS Send Volumes	Table	Usage > Reports
SMS Send Volumes with Account	Table	Usage > Reports
Web Push Send Volumes	Table	Usage > Reports
Web Push Send Volumes with Account	Table	Usage > Reports

Web Push

Report Name	Analysis Type	Location in Catalog
KPI	Key Performance Metrics	Web Push > Reports > Summary
Performance by Platform	Horizontal Bar Chart	Web Push > Reports > Summary
Performance Trend	Line Chart	Web Push > Reports > Summary
Campaign Performance	Table	Web Push > Reports > Summary

Learn more

• Custom Reports in Dashboards Overview
• Creating a Custom Report
• Adding Filters to Custom Reports
• Creating and Configuring Graphs for Custom Reports
• Custom Report Prompts
• Saving Custom Reports