Dimensions for Email

A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.

Dimensions for Email

Dimensions available to you for each report are grouped into categories.

This section describes all available dimensions for email, organized by group.

Account

  • Account: Name of the account, including sub-accounts where applicable

Organization

Organization dimensions are applicable only when the account has Targeting by Organization enabled. For more information, see About Targeting by Organization.

  • Org Unit : Name of the org unit of the recipient
  • Org Hier : Names of the org hierarchy levels in Responsys

Program

  • Program: Name of the program
  • Stage: Stage of the program that was used to send campaigns

Campaign

Important: If you change a campaign’s name, folder, marketing program, marketing strategy, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.

  • Campaign: Name of the campaign
  • Folder: Name of the folder that contains the campaign
  • Marketing Program: Marketing Program defined during campaign design. Note that prior to 19A, if you changed a campaign’s marketing program for a standard launch, then historical launches would keep the old values in Insight, while new launches would take the new values. Post 19A, Insight will display the new marketing program values for both historical and new standard launches. This update applies to all channels. It does not impact the CED behaviour.
  • Marketing Strategy: Marketing Strategy defined during campaign design . Note that prior to 19A, if you changed a campaign’s marketing strategy for a standard launch, then historical launches would keep the old values in Insight, while new launches would take the new values. Post 19A, Insight will display the new marketing strategy values for both historical and new standard launches. This update applies to all channels. It does not impact the CED behaviour.
  • Campaign Purpose: Specifies whether the campaign is Promotional or Transactional
  • External Campaign ID: IDs for campaigns initiated by external systems
  • Launch Type: Type of launch, such as proof, standard, or program triggered
  • Launch Code: Code that represents the type of launch
  • Launch ID: ID that represents the launch unique identifier
  • Channel : Channel for delivering the campaign - Email, SMS, or Mobile App

Deliverability

  • Bounce Type: Soft or Hard Bounce. Learn more about bounced emails.
  • Bounce Category: Bounce Category
  • Bounce Reason: Bounce Reason, which can be Likely Bad Address - Hard, Likely Bad Address - Soft, Possible Block, MailBox Full or Related, Undetermined – Hard, or Undetermined - Soft.
  • Region: Region
  • ISP: ISP
  • Domain: Domain
  • IP Address: IP Address
  • VMTA: VMTA Name

Subject Line

  • Subject Line: Subject line of the email message

Content

  • Dynamic Content Module: Reusable definitions of dynamic content used in the message body
  • Rule: Rule that determines the content that will be displayed
  • Media Type: Types of formats used in an email campaign: HTML, multipart, and text
  • Content: Content

Links

  • Link Category: Link category
  • Link Name: Link Name

Campaign Testing

  • Test Status: Status of the test: 'Ended' for completed tests, 'Running' for running tests
  • Success Metric: Metric that is used to determine the success of the test. This is applicable only when the winner selection mode is automatic.
  • Duration: Duration of the test
  • Remaining Time: Time left for the completion of the test
  • Version Name: Name of the test version
  • Version Description: Describes the elements associated with a test version
  • Winner Flag: Flag that identifies the winning test version
  • Campaigns with MVT: A yes or no flag that identifies all the campaigns that have run or are running MVT tests.
  • Test Start Date: Start Date of an instance of a test
  • Test End Date: End Date of an instance of a test
  • Winner Selection Mode: Mode that was used to select the winning test version: 'Automatic' or 'Manual'
  • Stage: Stage of the program that was used to run the test

Segments

  • Segment Values: Values associated with the campaign selected under the single segmentation scheme

Segment Groups

  • Segment Group: Segments of a profile list that share common characteristics
  • Segment Rule: Rules that are used to classify the groups

Device

Note: As of 18C, Responsys has moved to a new device data framework that allows us to detect a large number of devices and their attributes with improved accuracy. The values of various device attributes now display differently than legacy device attributes.

  • Device Type: Type of device used to respond to the message, for example Mobile, Desktop, or Tablet
  • Browser Type: Type of the browser used to respond to the message. for example Email Client, Mobile Browser
  • Browser: Name of the browser used to respond to the message, such as Chrome, Firefox
  • Operating System: Operating system of the device, for example Android, or iOS
  • OS Vendor: Vendor of the device's operating system, for example Google or Microsoft

Sent Date

  • Sent Year: Year corresponding to the sent date
  • Sent Quarter: Quarter corresponding to the sent date
  • Sent Month: Month corresponding to the sent date
  • Sent Date: Day corresponding to the sent date
  • Sent Week: The days of Monday to Sunday corresponding to the sent date. An example value would be "Wk of Oct 05, 2015," which would cover the days of the 5th of October 2015 (Monday), the 6th of October 2015 (Tuesday), and the days up to and including the 11 of October 2015 (Sunday).
  • From Date: Beginning of the sent date range
  • To Date: End of the sent date range
  • Sent Day of Week : Day of the week corresponding to the sent date (for example, Monday)

Event Date

  • Event Year: Year corresponding to the event date
  • Event Quarter: Quarter corresponding to the event date
  • Event Month: Month corresponding to the event date
  • Event Week: The days of Monday to Sunday corresponding to the event date. An example value would be "Wk of Oct 05, 2015," which would cover the days of the 5th of October 2015 (Monday), the 6th of October 2015 (Tuesday), and the days up to and including the 11th of October 2015 (Sunday).
  • Event Date: Date of the event, in date/time format
  • Month Number: A number that identifies the month. For example, January is represented by 1 and December is represented by 12.
  • Date: Event date in text format
  • Day: A number that identifies the day of the month. An example value would be "30" for an event that occurred on the 30th day of a month.

Launch Date

  • Launch Date: Date corresponding to when the launch occurred

Relative Date Range

Relative Date Range attributes are used for defining rolling reports. The date range value that you choose defines the rolling window for the report.

Attributes for Relative Date Range are as follows:

  • Sent Date Range: Relative date ranges corresponding to the sent date of the campaign.
  • Event Date Range: Relative date ranges corresponding to the event date of the campaign.
  • Test Start Date Range: Relative date ranges corresponding to the start date of the campaign test.

Tips for using Relative Date Range attributes and values:

  • Date range values are calculated by the account's time zone.
  • "Last" date ranges always exclude the current date, week, month, or quarter, depending on the date range selected (see Examples below).
  • "Last Quarter" follows the calendar year (for example, Q1 is January, February, March).
  • "Current" date ranges are displayed for the current complete date range:
    • Current Year displays data for the current complete calendar year at the time of executing the report. For example, if the report begins at 11:30 am on the 2nd of February, data will be displayed from 12:00 am on 1st Jan to 11:30 am on the 2nd of February (or till when data was last refreshed).
    • Current Month displays data for the current complete calendar month at the time of executing the report. For example, if the report is executed at 11:30 am on the 2nd of February, data will be displayed from 12:00 am on 1st Feb to 11:30 am on the 2nd of February (or till when data was last refreshed)
    • Current Week displays data for the current complete week at the time of executing the report. For example, if the report is executed at 11:30 am on the 2nd of February (Monday), data will be displayed from 12:00 am on the 2nd of February (Monday) to 11:30 am on 2nd Feb (or until the data was last refreshed).

      Note: The week starts on Monday and ends on Sunday.

  • Do not select multiple sent date ranges if given the choice, as this makes your data less meaningful.

Examples
Last 7 Days: You create a report on the 14th of January, add the "Sent Date Range" attribute to it, and then filter that attribute by choosing the value "Last 7 Days". The date range on that day's report will be from the 7th to the 13th (the current date is always excluded from "Last - Days" ranges). On the next day (the 15th), the date range will roll over and the report shows results from the 8th to the 14th.
Last 3 Months: You create a report on the 5th of September, add the "Event Date Range" attribute, and then filter that attribute by choosing the value "Last 3 Months." The months shown on the report will be June, July, and August (current month is always excluded from "Last - Month" ranges). When October arrives, the date range will roll over and the report will show July, August, and September.

Response Interval

  • Interval: Used to group performance measures by a time period based on the number of days since launched

Learn more

Sent Date Range, Send Date Range, Current Year, Current Month, Current Week, Current, Email