Measures for Email
A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.
Measures for Email
This section describes all available measures for email.
Measure | Definition |
---|---|
Average Clicks | (Total Clicks/Unique Clicks) |
Average Order Value | (Revenue/Conversions) |
Bounced | Number of unique bounced email addresses. Can be broken down by Bounce Reasons: Likely Bad Address - Hard; Likely Bad Address - Soft; Possible Block; MailBox Full or Related; Undetermined – Hard; Undetermined - Soft. Learn more about bounces. |
Bounced (Adjusted) | Number of bounces from non-privacy protected mail clients. Learn more about bounces. |
Bounced (Estimated) | Number of bounces from privacy protected mail clients. Example: iOS 15 native mail clients. Learn more about bounces. |
Bounce Rate | (Bounced / Sent) * 100% |
Bounce Rate (Adjusted) | (Bounced (Adjusted) / Sent (Adjusted)) * 100%. Bounce Rate from non-privacy protected mail clients. |
Click Per Responder | (Total Clicks / Responders) |
Clicks | Count of total clicks; that is, clicks on all links, including multiple clicks on the same link(s). Unsubscribes do not register as Clicks. |
Click-Through Rate | (Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. |
Click-To-Conversion Rate | (Unique Conversion count / Unique Click count) * 100% |
Click-To-Open Rate | (Total Clicks / Unique opens) * 100% |
Conversion Rate | (Conversions / Delivered) * 100% |
Conversions | Number of conversion actions. Learn more about conversion tracking here. |
Delivered | Number of successfully delivered messages (that is, Sent minus Bounced) |
Delivered (Adjusted) | Successfully delivered messages to non-privacy protected mail clients (that is, Sent (Adjusted) minus Bounced (Adjusted)). Learn more about the Delivered(Adjusted) measure. |
Delivered (Estimated) | Successfully delivered messages to privacy protected mail clients (that is, Sent (Estimated) minus Bounced (Estimated)) |
Delivered Rate | (Delivered / Total Emails Sent) * 100% |
Delivered Rate (Adjusted) | (Delivered (Adjusted) / Sent (Adjusted)) * 100%. Delivery rate of messages to non-privacy protected mail clients. |
Distribution | Number of email addresses on the distribution list at time of launch |
Failed | Number of emails undeliverable to email server because of SMTP/server errors, invalid communications settings, and invalid domain names |
Failure Rate | (Failed / Distribution) * 100% |
Hard Bounces | Number of emails classified as hard bounces (that is, email addresses that are not deliverable and will never become deliverable including messages that return codes stating "user does not exist" and "domain does not exist") |
Hard Bounce Rate | (Hard Bounces / Sent) * 100% |
HTML Spam Score | Score assigned by SpamAssassin to gauge filtering risk for HTML email version. Learn more about SpamAssassin for the Email Message Designer. |
Likely Bad Address - Hard | Number of hard bounces possibly attributed to a bad address |
Likely Bad Address - Hard - Rate | (Hard Likely bad address / Sent) * 100% |
Likely Bad Address - Soft | Number of soft bounces possibly attributed to a bad address |
Likely Bad Address - Soft - Rate | (Soft likely bad address / Sent) * 100% |
Mailbox Full or Related | Number of bounces possibly attributed to a full mailbox |
MailBox Full or Related - Rate | (MailBox Full or Related / Sent) * 100% |
Multipart Spam Score | Score assigned by SpamAssassin to gauge filtering risk for Multipart email version. Learn more about SpamAssassin for the Email Message Designer. |
Opens | Number of email messages opened, including multiple opens, except Auto Opens. Learn more about tracking opens. |
Open Rate | (Opens / Delivered) * 100% |
Open Rate (Adjusted) | (Opens / Delivered (Adjusted)) * 100%. Adjusted open rate to indicate performance of non-privacy protected mail clients. Learn more about the Open Rate(Adjusted) measure. |
Possible Block | Count of bounces possibly attributed to a block |
Possible Block Rate | (Possible Block / Sent) * 100% |
Responder Rate | (Responders / Delivered) * 100% |
Responders | Number of recipients (that is, unique individuals) who clicked on one or more links. Learn more about Link Tracking with the Email Message Designer. |
Responder-to-Open Rate | (Responders / Unique Opens) * 100% |
Revenue | Total revenue associated with a particular campaign launch. Learn more about revenue tracking. |
Revenue Per Email | (Total Revenue / Total Delivered) |
Revenue Per 1K Email | (Total Revenue / Total Delivered) * 1000 |
Sent | Number of sent messages. |
Sent (Adjusted) | Number of messages sent to non-privacy protected mail clients. Learn more about the Sent(Adjusted) measure. |
Sent (Estimated) | Number of messages sent to privacy protected mail clients. Example: iOS 15 native mail clients. Learn more about the Sent(Estimated) measure. |
Skipped | Number of undeliverable messages because of domain suppression, address suppression, invalid email address, missing data in $replacementField$, or personalization errors. Learn more about skipped addresses. |
Skip Rate | (Skipped / Distribution) * 100% |
Soft Bounce Rate | (Soft Bounces / Sent) * 100% |
Soft Bounces | Number of emails classified as soft bounces (that is, emails that are not deliverable, but might become deliverable if retried in the future). Retries on soft bounces by mail transfer agents (MTAs) are not recorded as additional sends. However, the soft bounces metrics does include the additional soft bounces that may result from the retries. |
Spam Complaints | Number of all spam complaints as reported to Responsys by the ISPs. Only spam complaints from specific ISPs are considered in this metric. |
Spam Complaints Rate | (Total Spam Complaints / Delivered) * 100% |
Text Spam Score | Score assigned by SpamAssassin to gauge filtering risk for Text email version. Learn more about SpamAssassin for the Email Message Designer. |
Total Orders | Number of total orders received |
Undetermined - Hard | Number of hard bounces not attributed to a bad address, possible block, etc. |
Undetermined Hard - Rate | (Hard Undetermined / Sent) * 100% |
Undetermined - Soft | Number of soft bounces not attributed to a bad address, possible block, or mailbox full error, etc. |
Undetermined Soft - Rate | (Soft Undetermined / Sent) * 100% |
Unique Clicks |
Number of unique clicks on a link in a message by a responder. How Responsys counts unique clicks differs slightly between standard and triggered launches:
|
Unique Click-Through Rate | (Unique Clicks / Delivered) * 100% |
Unique Click-to-Open Rate | (Unique Clicks / Unique Opens) * 100% |
Unique Conversion Rate | (Unique Conversions / Delivered) * 100% |
Unique Conversions | Number of unique conversion actions. Responsys counts the first time a recipient converts on a message (that is, a launch) as a unique conversion. Learn more about conversion tracking. |
Unique Opens |
Number of unique email opens by a recipient. How Responsys counts unique email opens differs slightly between standard and triggered launches:
|
Unique Open Rate | (Unique Opens / Delivered) * 100% |
Unsubscribe Rate | (Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for campaigns. |
Unsubscribes | Count of unsubscribes. Unsubscribes do not register as Clicks. Learn more about setting up the default unsubscribe action for campaigns. |