Account-wide Campaign defaults

Important: This page is available only if you have access rights to it.

To use the Campaign defaults page:

  1. From the side navigation bar, select Account . (If you do not see the side navigation bar, click the Menu button (aka Hamburger menu) icon.)
  2. Select Campaign management, and then select Campaign defaults. (Not seeing this choice? Refer to the Account management changes topic.)
  3. Specify the default settings, as described in following section. Note that campaign creators can override many of these settings when they create or edit individual campaigns.
  4. When you have finished making changes, click Save to save your changes, or click Discard Changes to reset the form to the last saved changes.

Account-wide Campaign options

The following section describes account-wide campaign default settings that may only be defined/accessed only by Account Administrators:

Note: For descriptions of all other options that may be set per campaign by campaign builders as well, see Specifying Campaign Options.

Email headers

The following options are available to campaign builders for the email headers of their campaign documents.

  • From name – Enter a default sender name for all campaigns. This name may be changed by any campaign builder.
  • From Address – Select the default email address to be used as the From Address for all campaigns. This address is used whenever a bounced email message is returned to the sender because, for some reason, it could not be delivered to the designated recipient.
  • Reply-to Address – Select the default email address to be used whenever an email recipient replies to a campaign message.
    • To deny a specified user from editing campaign reply-to addresses, edit the user and ensure that the user is assigned to a role other than Email Marketing Director or Email Marketing Manager. (Both of those roles can edit campaign reply-to addresses.) If your account uses legacy roles, ensure that Cannot Edit Reply-to Address (default) is checked for the user.
    • If a reply-to address includes a text replacement field ($fieldName$), that field must exist in the campaign-associated distribution list or supplemental data source.
    • To define reply-to addresses – Choose Account from the side navigation menu, select Campaign Management, and then select Automatic Reply-to addresses mapping. (Not seeing this choice? Refer to the Account management changes topic.)
  • Choose one or more BCC addresses as the default BCC recipients.

General options

  • Send message with UTF-8 encoding – Sends the message with UTF-8 encoding.
  • Track HTML opens – records opens in the Sent log, indicating when each recipient with HTML capability opened the message. To track HTML opens, Oracle Responsys places an open tracking pixel at either the top or bottom of the message. By default, the pixel is placed at the bottom. You can select to place the pixel at the top.

    Tip: Some mobile devices truncate message content if the message is too long. If the HTML open pixel is located at the bottom, the Open event is not registered. For this reason, you might want to place the pixel at the top.

    This option adds useful information to special tables in your account when recipients using HTML-capable email programs open the message. This option has no adverse effects, and you should enable it for most campaigns.

    Note: If the HTML-capable recipient received a multipart-alternative email message, the Open appears in the Multi column of the Live Report. If the recipient received an HTML-only email, the Open appears in the HTML column of the Live Report.

  • Track conversions – applies only to campaigns in which link tracking is enabled. Select this option to record a conversion when a recipient clicks a link in the email and follows through to a specific web page (known as the Conversion Acknowledgment page).

    Note: The Conversion Acknowledgment page must contain one of the conversion-tracking URLs available on the Campaign URLs page. For more information about conversion, see Understanding Conversion Tracking.

  • If the ability of a recipient to read HTML-formatted email is not known, send text instead of multipart – ensures that all messages are displayed correctly.

    Normally, recipients with unknown HTML capability receive multipart (MIME) messages. MIME refers to sending both the HTML and TEXT part of an email message in a single email. The email software then displays the HTML or plain text version of the message as appropriate. In a very small percentage of cases, the email software cannot process MIME email. If you select this option, the email will be displayed as text in such cases.

    If you select this option, keep in mind the following:

  • Your list must include an "email capability" field. If there is no value in that field, Oracle Responsys assumes that the recipient's ability to read HTML email is unknown. As a result, recipients who might actually be able to view HTML email will instead see plain text messages.
  • Oracle Responsys will not be able to automatically detect the recipient’s ability to read HTML email.
  • Your campaign must include a plain-text document. Otherwise, Oracle Responsys will send the HTML email.

  • Enable inline media – adds the ability to send inline media.

Unsubscribe options

Choose one of the following options for presenting the recipient with unsubscribe options:

  • Do not put the opt-out button in the message footer area (The main message should contain adequate provisions to let recipients opt out.) - not available for every account. If you select this option, be sure to provide your own opt-out mechanism (typically a link in the body of the message).

  • Link the opt-out button to the standard single-click immediate unsubscribe action - opt-outs collected via the unsub servlet update the EMAIL_PERMISSION_STATUS_ attribute based on administrator preferences configured through the Spam Complaint Inactivation Rule .

  • Link the opt-out button to the following form - opens the selected form when a recipient clicks the opt-out button. Typically, this form gives the recipient an appropriate set of opt-in/opt-out choices, allowing for a better match between their preferences and future campaigns.

Select the Insert List-Unsubscribe email header in message check box to include an unsubscribe button in the email header. Inserting a List-Unsubcribe header reduces spam complaints and improves deliverability for supporting ISP email clients.

Note: Oracle Responsys supports RFC8058 one-click-unsubscribe in the email header.

Note: If a recipient auto-forwards an email to a recipient who's not in your list, and that second recipient clicks the unsubscribe button, then the original recipient is unsubscribed.

Campaign close options

Choose one of the following default auto-close behaviors:

  • No auto-close - the campaign remains open indefinitely or until manually closed.
  • Auto-close (days after launch) - Specify the default number of days after a launch that a campaign will remain live before auto-closing.
  • Auto-close (days after last response) - Specify the default number of days to pass without a response from recipients, after which a campaign will close.

Select the Redirect URL check box, and then enter the URL in the filed provided. This link redirects recipients who click a link in a message of a closed campaign. If you do not set a default redirect URL, recipients will receive a "no longer accepting responses" when they click a link in a message of a closed campaign.

Custom X-Headers

X-Headers allow you to place additional tracking information in an email message. X-Headers might be required in a variety of situations, ranging from authentication services to inbox monitoring services.

X-Headers are similar to the From and Reply-to headers in an email, but are customized for your needs.

To add custom X-Headers:

  1. In the X-Header name field, type the name of the x-header.
  2. In the X-Header value field, type the x-header value.
  3. To add additional x-headers, click Add More.

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