Classic Campaign – Setting Up Message Content

Important: Effective June 2024, Responsys will not support Classic Campaign functionality. After the effective date, Campaign Designer will be the only Responsys tool for creating and sending targeted and personalized campaigns. Learn more about the Campaign Designer.

In this step, you select the campaign message header and content. The message can be in HTML and/or plain text format.

Before You Begin:

Before you can set up message content, you must:

To set up message content:

  1. Select the sender and reply to addresses and subject line:
    • From—the sender's name and email address. This field is required. You can personalize the from name, for example, $SalesRep$.
    • Reply To—the email address to which manual replies will be sent. Depending on the way your account is set up, you might be able to enter any reply-to address. Otherwise, your choices are limited to the addresses of all users in this account. In this case, to select a different address, add a user with the desired address to your account, then select it from the Reply To list.

      Note: If the reply-to address includes a text replacement field ($fieldName$), that field must exist in the distribution list or in a supplemental data source associated with this campaign.

    • BCC—if BCC addresses are defined for the account, select the email addresses to which to send a “blind carbon copy”. What's this?Closed BCC recipients receive a copy of the message but their names are not visible to the other recipients.

      Tip: See the topic Managing BCC addresses for details about how to view the BCC addresses for your account and how to request changes to them. Additionally, if you are specifying the same BCC addresses for every campaign, consider adding them to your Seed List.

    • Subject—the message subject. You can personalize the subject. For example, in the subject "$FirstName$, here's the information you requested", $FirstName$ will be replaced with the recipient's first name.
    • Use Dynamic Content Module for Subject Line—select this checkbox if you want to use a subject line based on dynamic content rules.

      Tip: You create the dynamic content for the subject line in the next step.

  2. To select the document for the message:
    1. Select a folder from the Folders drop down list.

      The documents in the folder appear in the Contents list.

    2. Select the document you want from the Contents list.
    3. To add an HTML file, click next to the HTML Document field. To add a Text file, click next to the Text Document field.
  3. To remove a document from the campaign, click Clear.

  4. You can include the following social network icons in your messages:

    Join Us—lets email recipients navigate to your brand page directly from the email and "like" your Facebook brand page or follow your brand on Twitter

    Share with your network—lets recipients share the email content to their profile on Facebook or Twitter

    Facebook Like—lets you add Like buttons to emails or to one or more offers within an email

    To include social network icons:

    1. Click Dynamic Content. The Dynamic Content page opens.
    2. Click Open Designer. The Designer opens.
    3. Select the Edit tab.
    4. Make sure the Use Rich Text Editor checkbox is selected.
    5. Follow instructions for connecting to social networks.

Next steps:

  • To check for errors in this step, click Save then click .

The Errors window opens, showing errors in each step. o close the Errors window, click .

Learn more