Classic Campaign – Enabling External Tracking

Important: Effective June 2024, Responsys will not support Classic Campaign functionality. After the effective date, Campaign Designer will be the only Responsys tool for creating and sending targeted and personalized campaigns. Learn more about the Campaign Designer.

You can enable external tracking if you use a third-party web analytics service that uses tracking parameters appended to the URLs for links in your campaigns. This option automatically appends tracking parameters to the link URLs.

For more information about external tracking, see Support for Website Analytics.

Before You Begin:

Before you can enable external tracking:

• The Account Administrator must define external tracking parameters and their default values from the Account management page.

To enable external tracking:

1. Select the Enable external tracking for this campaign checkbox.

   The list of available External Tracking parameters opens.

2. Select the parameters you want to include and select or specify the values for each parameter.

   The required parameters are selected by default and cannot be omitted.

3. Click Generate String.

Next steps:

• To check for errors in this step, click Save then click .

The Errors window opens, showing errors in each step. To close the Errors window, click .

• To continue to the next step, setting up link tracking, click Save & Next.

Learn more

• Campaign – Defining General Campaign Characteristics
• Campaign – Selecting Recipients
• Campaign – Selecting Proof and Seed Lists
• Campaign – Selecting Additional Data Sources
• Campaign – Setting Up Message Content
• Campaign – Selecting Dynamic Content
• Campaign – Setting Up Link Tracking
• Campaign – Selecting Attachments
• Campaign – Setting Defaults and Variables
• Campaign – Reviewing the Campaign Dashboard
• Campaign – Previewing Documents and Forms
• Campaign – Testing Links
• Campaign – Running Deliverability Tests
• Campaign – Verifying Campaign Options
• Campaign – Sending a Proof Test
• Campaign – Launching a Campaign
• Campaign Dashboard
• Campaign Wizard Overview