Classic Campaign - Scheduling Campaign Launch
Important: Effective June 2024, Responsys will not support Classic Campaign functionality. After the effective date, Campaign Designer will be the only Responsys tool for creating and sending targeted and personalized campaigns. Learn more about the Campaign Designer.
In this step, you schedule the campaign launch.
To schedule the campaign launch:
Select one of the following options:
- Immediately—launches the campaign immediately after you confirm the launch information.
- Once—launches the campaign once on a specific date at a specific time.
- Recurring Launch—launches the campaign at a specific interval (hourly, daily, weekly, or monthly). Within each interval, you can select options to precisely fit your requirements, for example, every three hours, every Wednesday, or on a specific day of each month. In addition, you can select the start and end dates for the campaign, or let the campaign run indefinitely.
To select launch preferences:
In the Settings section, select any of the following options:
- Limit launch records to how many?—the number of messages to send.
If you are sending to specific email addresses, you must specify a nonzero limit. If you are sending to your Proof List, do not specify a value.
- Limit launch rate to how many messages per hour?—if this feature is enabled for your account, you can set the maximum number of messages that can be sent each hour. Use this feature to avoid overwhelming your web site.
- How many to sample?—sends messages to a random sample of recipients from the list. The number to sample specifies the number of records to select. In addition, you can specify the following:
- Total number to sample from?—the number of records to select from.
- Total number to start with?—the record from which to start sending sample emails.
For example: You sample 1 record from 3, starting with record 2. This will select 1 record from every 3, and send to those records, starting after record 2.
- Who do you want to send progress alerts to?—sends progress notifications
for processed messages or for skipped and/or sent messages, launch starts, and empty launches. To send alerts:
- Select the Who do you want to send progress alerts to? checkbox and enter one or more email addresses to receive notifications.
Separate multiple addresses with either commas or semicolons (;).
- Select the checkboxes of the types of messages for which you want to send notifications. You may select any of the following options:
- For skipped messages
- For sent messages
- When the launch starts
- When there is an empty launch
- For skipped and sent messages, select when the notifications are sent.
For skipped messages, you can send the notification when a specific percentage of messages is skipped. For sent messages, you can send the notification after the specified percentage of messages is sent, or when the launch is complete.
- Select the Who do you want to send progress alerts to? checkbox and enter one or more email addresses to receive notifications.
- If launch fails who do you want to notify?—sends email notifications to specified addresses if the launch fails for any reason. The email notification contains information that identifies the campaign and program, and a pointer to the error in the Campaign Dashboard.
Failure reasons might include the following:
To begin the launch:
- Click Next to confirm your settings and launch the campaign.
- Campaign – Defining General Campaign Characteristics
- Campaign – Selecting Recipients
- Campaign – Selecting Proof and Seed Lists
- Campaign – Selecting Additional Data Sources
- Campaign – Setting Up Message Content
- Campaign – Selecting Dynamic Content
- Campaign – Enabling External Tracking
- Campaign – Setting Up Link Tracking
- Campaign – Selecting Attachments
- Campaign – Setting Defaults and Variables
- Campaign – Reviewing the Campaign Dashboard
- Campaign – Previewing Documents and Forms
- Campaign – Testing Links
- Campaign – Running Deliverability Tests
- Campaign – Verifying Campaign Options
- Campaign – Sending a Proof Test
- Campaign Dashboard
- Campaign Wizard Overview