Classic Campaign Wizard
Important: Effective June 2024, Responsys will not support Classic Campaign functionality. After the effective date, Campaign Designer will be the only Responsys tool for creating and sending targeted and personalized campaigns. Learn more about the Campaign Designer.
Use the Classic Campaign Wizard to create and edit email campaigns.
Dashboard button
Click this button to open the Campaign Dashboard, which displays campaign details.
Campaign steps
Use these steps to create and edit a campaign. The Campaign Wizard comprises several sections, each containing a series of steps. Click a section to navigate to each step in that section. For example, as shown in the above illustration, the steps in the Audience section include selecting an audience, Proof and Seed lists, and additional data sources. After you create and name the campaign (in the General section), you can move through the sections in any order. However, within each section, you might need to complete steps in order; for example, you must select the audience before you can select a proof list.
The appearance of each section indicates whether there are any errors in that section: green indicates no errors, and gray means the step is not complete or contains errors.
Tip: Click the Validate Campaign button to see all errors in the campaign, by section. Blue indicates which step is currently open. For example, in the following illustration, the General section contains no errors, the Audience section does contain errors, and the Information page is open.
Reports button
After the proof test or campaign launches, you can click this button to view the Live Report or the Overlay Report.
Options button
Click this button to verify and change options such as conversion tracking and unsubscribe options.
Validate Campaign button
Click this button to check for errors in the campaign. When you validate a campaign, the Errors window opens, showing all errors by section. To close the Errors window, click .
Tip: Click this button as you are working on a step to check for errors before moving on to the next step.
What do you want to do?
- Create a campaign
- Select recipients
- Select Proof and Seed Lists
- Select additional data sources
- Set up message content
- Select dynamic content
- Enable external tracking
- Set up link tracking
- Select attachments
- Set defaults and variables
- Preview documents and forms
- Test links
- Run deliverability tests
- Check or edit campaign options
- Send a Proof Test
- Launch a campaign